“What do you call this feature in ConvertKit?”
You may have this question as you move your email setup to ConvertKit. Because different platforms call features different things, it can get confusing. 😵💫
But we’re here to help! We’ve put together lists of what common email marketing features are called in ConvertKit and other platforms.
Just click the platform you’re coming over from to get started:
ActiveCampaign terminology vs. ConvertKit terminology
Definition / Feature | ActiveCampaign terminology | ConvertKit terminology |
A person who joins your email list | Contact | Subscriber |
Your collection of email addresses | List | List
NOTE: While you can have multiple lists in ActiveCampaign, you’ll have only one list for all subscribers in your ConvertKit account. Learn more about our subscriber-centric approach here. |
Collecting subscribers | Form / Landing page | |
Design the look and contents of your emails | Template | |
Send a one-off email | Standard Campaign / Split Testing Campaign / RSS Triggered Campaign |
|
Send an automated email (or a series of them) | Automated Campaign / Auto Responder Campaign / Date-Based Campaign | |
Trigger actions based on subscriber behavior | Automation | |
Group subscribers with shared characteristics | Tag | |
Group subscribers who match certain conditions | Segment / Segment Group |
AWeber terminology vs. ConvertKit terminology
Definition / Feature | AWeber terminology | ConvertKit terminology |
A person who joins your email list | Subscriber | Subscriber |
Your collection of email addresses | List | List
NOTE: While you can have multiple lists in AWeber, you’ll have only one list for all subscribers in your ConvertKit account. Learn more about our subscriber-centric approach here. |
Collecting subscribers | Sign up form / Landing page | |
Design the look and contents of your emails | Template | |
Send a one-off email | Broadcast | |
Send an automated email (or a series of them) | Message (in a Campaign) | |
Trigger actions based on subscriber behavior | Campaign (including the open-based and click-based automation features in Campaigns) / List automation | |
Group subscribers with shared characteristics | Tag | |
Group subscribers who match certain conditions | Segment |
Drip terminology vs. ConvertKit terminology
Definition / Feature | Drip terminology | ConvertKit terminology |
A person who joins your email list | Contact | Subscriber |
Your collection of email addresses | List | List |
Collecting subscribers | Form
NOTE: Drip has no built-in landing page feature. | |
Design the look and contents of your emails | Template | |
Send a one-off email | Single Email Campaign (previously known as a Broadcast) | |
Send an automated email (or a series of them) | Email Series Campaigns (previously known as Campaigns) | |
Trigger actions based on subscriber behavior | Workflow | |
Group subscribers with shared characteristics | Tag | |
Group subscribers who match certain conditions | Segment |
Flodesk terminology vs. ConvertKit terminology
Definition / Feature | Flodesk terminology | ConvertKit terminology |
A person who joins your email list | Subscriber | Subscriber |
Your collection of email addresses | List | List |
Collecting subscribers | Form / Full Page Form (for landing pages) | |
Design the look and contents of your emails | Template | |
Send a one-off email | ||
Send an automated email (or a series of them) | Email (as part of a workflow) | |
Trigger actions based on subscriber behavior | Workflow | |
Group subscribers with shared characteristics | Tag / Segment |
NOTE: While Flodesk automatically tags your subscribers for you, tags in ConvertKit have to be created manually. |
Group subscribers who match certain conditions | Segment |
Keap (formerly known as Infusionsoft) terminology vs. ConvertKit terminology
Definition / Feature | Keap terminology | ConvertKit terminology |
A person who joins your email list | Contact | Subscriber |
Your collection of email addresses | Contact list | List
NOTE: While you can have multiple contact lists in Keap, you’ll have only one list for all subscribers in your ConvertKit account. Learn more about our subscriber-centric approach here. |
Collecting subscribers | Public form / Landing page | |
Design the look and contents of your emails | Template | |
Send a one-off email | Broadcast | |
Send an automated email (or a series of them) | ||
Trigger actions based on subscriber behavior | Easy Automation / Advanced Automation | |
Group subscribers with shared characteristics | Tag | |
Group subscribers who match certain conditions | Contact group |
MailerLite terminology vs. ConvertKit terminology
Definition / Feature | MailerLite terminology | ConvertKit terminology |
A person who joins your email list | Subscriber | Subscriber |
Your collection of email addresses | List | List |
Collecting subscribers | Signup form | |
Design the look and contents of your emails | Template | |
Send a one-off email | Campaign | |
Send an automated email (or a series of them) | Workflow email | |
Trigger actions based on subscriber behavior | Automation workflow | |
Group subscribers with shared characteristics | Group (also known as interest group) | |
Group subscribers who match certain conditions | Segment |
Mailchimp terminology vs. ConvertKit terminology
Definition / Feature | Mailchimp terminology | ConvertKit terminology |
A person who joins your email list | Contact | Subscriber |
Your collection of email addresses | Audience | List
NOTE: While you can have multiple Audiences in Mailchimp, you’ll have only one list for all subscribers in your ConvertKit account. Learn more about our subscriber-centric approach here. |
Collecting subscribers | Form / Landing page | |
Design the look and contents of your emails | Template | |
Send a one-off email | Regular email campaign | |
Send an automated email (or a series of them) | Campaign (in a customer journey or classic automation) | |
Trigger actions based on subscriber behavior | Customer journey / Classic automation | |
Group subscribers with shared characteristics | Tag / Group | |
Group subscribers who match certain conditions | Segment |
If you’re coming over to ConvertKit from any of these platforms, we can migrate your email list, tags, and more (however they’re called) for free! Find out more here 👇