“What do you call this feature in ConvertKit?”

You may have this question as you move your email setup to ConvertKit. Because different platforms call features different things, and it can get confusing. 😵‍💫

But we’re here to help! We’ve put together lists of what common email marketing features are called in ConvertKit and other platforms.

Just click the platform you’re coming over from to get started:

ActiveCampaign terminology vs. ConvertKit terminology

Definition / Feature

ActiveCampaign terminology

ConvertKit terminology

A person who joins your email list

Contact

Subscriber

Your collection of email addresses

List

List

NOTE: While you can have multiple lists in ActiveCampaign, you’ll have only one list for all subscribers in your ConvertKit account. Learn more about our subscriber-centric approach here.

Collecting subscribers

Form / Landing page

Form / Landing page

Design the look and contents of your emails

Template

Template

NOTE: When ActiveCampaign uses the term “template," it’s referring to the entire look of the email (including email contents that may change from email to email). In ConvertKit, however, the term “template” refers to only the email structure and contents that stay the same in every email.

Send a one-off email

Standard Campaign / Split Testing Campaign / RSS Triggered Campaign

Broadcast

NOTE: Learn how to send automated broadcasts when new posts are added to your blog’s RSS feed here.

Send an automated email (or a series of them)

Automated Campaign / Auto Responder Campaign / Date-Based Campaign

Sequence

Trigger actions based on subscriber behavior

Automation

Visual Automation

Group subscribers with shared characteristics

Tag

Tag

Group subscribers who match certain conditions

Segment / Segment Group

Segment

Learn more about migrating from ActiveCampaign to ConvertKit here.

AWeber terminology vs. ConvertKit terminology

Definition / Feature

AWeber terminology

ConvertKit terminology

A person who joins your email list

Subscriber

Subscriber

Your collection of email addresses

List

List

NOTE: While you can have multiple lists in AWeber, you’ll have only one list for all subscribers in your ConvertKit account. Learn more about our subscriber-centric approach here.

Collecting subscribers

Sign up form / Landing page

Form / Landing page

Design the look and contents of your emails

Template

Template

NOTE: When AWeber uses the term “template," it’s referring to the entire look of the email (including email contents that may change from email to email). In ConvertKit, however, the term “template” refers to only the email structure and contents that stay the same in every email.

Send a one-off email

Broadcast

Broadcast

Send an automated email (or a series of them)

Message (in a Campaign)

Sequence

Trigger actions based on subscriber behavior

Campaign (including the open-based and click-based automation features in Campaigns) / List automation

Visual Automation

Group subscribers with shared characteristics

Tag

Tag

Group subscribers who match certain conditions

Segment

Segment

Learn more about migrating from AWeber to ConvertKit here.

Drip terminology vs. ConvertKit terminology

Definition / Feature

Drip terminology

ConvertKit terminology

A person who joins your email list

Contact

Subscriber

Your collection of email addresses

List

List

Collecting subscribers

Form

NOTE: Drip has no built-in landing page feature.

Form / Landing page

Design the look and contents of your emails

Template

Template

NOTE: When Drip uses the term “template," it’s referring to the entire look of the email (including email contents that may change from email to email). In ConvertKit, however, the term “template” refers to only the email structure and contents that stay the same in every email.

Send a one-off email

Single Email Campaign (previously known as a Broadcast)

Broadcast

Send an automated email (or a series of them)

Email Series Campaigns (previously known as Campaigns)

Sequence

Trigger actions based on subscriber behavior

Workflow

Visual Automation

Group subscribers with shared characteristics

Tag

Tag

Group subscribers who match certain conditions

Segment

Segment

Learn more about migrating from Drip to ConvertKit here.

Flodesk terminology vs. ConvertKit terminology

Definition / Feature

Flodesk terminology

ConvertKit terminology

A person who joins your email list

Subscriber

Subscriber

Your collection of email addresses

List

List

Collecting subscribers

Form / Full Page Form (for landing pages)

Form / Landing page

Design the look and contents of your emails

Template

Template

NOTE: When Flodesk uses the term “template," it’s referring to the entire look of the email (including email contents that may change from email to email). In ConvertKit, however, the term “template” refers to only the email structure and contents that stay the same in every email.

Send a one-off email

Email

Broadcast

Send an automated email (or a series of them)

Email (as part of a workflow)

Sequence

Trigger actions based on subscriber behavior

Workflow

Visual Automation

Group subscribers with shared characteristics

Tag / Segment

Tag

NOTE: While Flodesk automatically tags your subscribers for you, tags in ConvertKit have to be created manually.

Group subscribers who match certain conditions

Segment

Segment

Keap (formerly known as Infusionsoft) terminology vs. ConvertKit terminology

Definition / Feature

Keap terminology

ConvertKit terminology

A person who joins your email list

Contact

Subscriber

Your collection of email addresses

Contact list

List

NOTE: While you can have multiple contact lists in Keap, you’ll have only one list for all subscribers in your ConvertKit account. Learn more about our subscriber-centric approach here.

Collecting subscribers

Public form / Landing page

Form / Landing page

Design the look and contents of your emails

Template

Template

NOTE: When Keap uses the term “template," it’s referring to the entire look of the email (including email contents that may change from email to email). In ConvertKit, however, the term “template” refers to only the email structure and contents that stay the same in every email.

Send a one-off email

Broadcast

Broadcast

Send an automated email (or a series of them)

Email

Sequence

Trigger actions based on subscriber behavior

Easy Automation / Advanced Automation

Visual Automation

Group subscribers with shared characteristics

Tag

Tag

Group subscribers who match certain conditions

Contact group

Segment

Learn more about migrating from Keap (formerly known as Infusionsoft) to ConvertKit here.

MailerLite terminology vs. ConvertKit terminology

Definition / Feature

MailerLite terminology

ConvertKit terminology

A person who joins your email list

Subscriber

Subscriber

Your collection of email addresses

List

List

Collecting subscribers

Signup form

Form / Landing page

Design the look and contents of your emails

Template

Template

NOTE: When MailerLite uses the term “template," it’s referring to the entire look of the email (including email contents that may change from email to email). In ConvertKit, however, the term “template” refers to only the email structure and contents that stay the same in every email.

Send a one-off email

Campaign

Broadcast

Send an automated email (or a series of them)

Workflow email

Sequence

Trigger actions based on subscriber behavior

Automation workflow

Visual Automation

Group subscribers with shared characteristics

Group (also known as interest group)

Tag

Group subscribers who match certain conditions

Segment

Segment

Mailchimp terminology vs. ConvertKit terminology

Definition / Feature

Mailchimp terminology

ConvertKit terminology

A person who joins your email list

Contact

Subscriber

Your collection of email addresses

Audience

List

NOTE: While you can have multiple Audiences in Mailchimp, you’ll have only one list for all subscribers in your ConvertKit account. Learn more about our subscriber-centric approach here.

Collecting subscribers

Form / Landing page

Form / Landing page

Design the look and contents of your emails

Template

Template

NOTE: When Mailchimp uses the term “template," it’s referring to the entire look of the email (including email contents that may change from email to email). In ConvertKit, however, the term “template” refers to only the email structure and contents that stay the same in every email. More info on this in our article on recreating Mailchimp templates in ConvertKit.

Send a one-off email

Regular email campaign

Broadcast

Send an automated email (or a series of them)

Campaign (in a customer journey or classic automation)

Sequence

Trigger actions based on subscriber behavior

Customer journey / Classic automation

Visual Automation

Group subscribers with shared characteristics

Tag / Group

Tag

Group subscribers who match certain conditions

Segment

Segment

Learn more about migrating from Mailchimp to ConvertKit here.

If you’re coming over to ConvertKit from any of these platforms, we can migrate your email list, tags, and more (however they’re called) for free! Find out more here 👇

Request your free migration to ConvertKit

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