If you’re looking to send one-off, non-automated emails to your subscribers, then you’ll do so by sending a broadcast.

In this guide, we’ll go through how you can create, send, and share your broadcasts like a pro.

☝️ Apart from being sent out in email form, broadcasts can also be displayed as standalone posts in your browser. (We'll get to that later.)

Let's get started!

Creating your broadcast

To create a new broadcast, click on Broadcasts under the Send tab in the top navigation, followed by + New Broadcast.

You will then see the Draft page of the broadcast editor:

This is where you will write and design your broadcast. There are a few sections that are of interest in the broadcast editor, and we’ll go through each of them here.

Subject line

Fill out the subject line of your broadcast here.

Try to come up with something that will entice your subscribers to open your email. You can use emojis in the subject line too. 😃

A/B testing of your subject lines is also possible—click the A/B icon to fill out a second subject line.

For more information on how the A/B testing of subject lines works, check out our other tutorial!

Email editor

This is where the contents of your broadcast will go. If you’re new to our email editor, we have a three-part guide on how to use the email editor here.

Otherwise, feel free to type away! We periodically auto-save your work too. ✌️

It's important to note that the exact look of your email editor will depend on the email template you’ve enabled for it. For example, this is how the email editor looks like with the Text template enabled:

And this is how it looks like with the Bridge template enabled:

But how exactly do you toggle between templates?

Glad you asked.

The sidebar

The sidebar allows you to do two things:

  1. Change your email template

  2. Preview your email

Change your email template

You will see a row of email templates that you have created. Click the one that you want to use for your broadcast, and your broadcast will be updated automatically.

(To learn how to create email templates, click here!)

Preview your email

Click the Preview button to preview how your broadcast will look like when it’s sent out.

You will also be able to preview it as a certain subscriber, or send a test email to your own (or someone else’s) inbox.

When you’re happy with how your broadcast looks, click the Continue → button to be directed to the Share page:

On the left, you will be able to preview your broadcast again before it’s sent out.

Sending your broadcast

Choosing which email address to send your broadcast from

Below your subject line, you’ll see the From address. Choose which email address your broadcast should be sent from (especially if you have multiple email addresses set up).

How to confirm your sending address in ConvertKit

Choosing your broadcast recipients

Next, you’ll be asked which recipients the broadcast should be sent to.

The default setting for this is “All Subscribers”, which will send the broadcast to all confirmed subscribers in your email list.

However, you can use the filters to send your broadcast to only certain categories—or segments—of subscribers.

For example, here’s how to send your broadcast to only subscribers who have a certain tag:

Check out our other tutorial to learn more about using our broadcast filters.

Setting a send date and time

After you’ve selected which subscribers should receive your broadcast, set your broadcast’s send date and time.

If you want to send the broadcast immediately, leave this setting as it is. If instead you want to schedule your broadcast to be sent at a later date and time, click the pencil icon to set this up.

Posting your broadcast to your public feed

You can optionally choose to post your broadcast to your public feed using this setting:

Activate this option if you want your broadcast to appear in the newsletter feed of your landing pages (more on this here!)

If you post your broadcast to your public feed, you can also decide whether to allow only paying subscribers to view the broadcast. Simply toggle the Paid Subscribers Only setting on or off as needed. Learn more about our paid posts feature here.

Setting preview text and internal notes for your broadcast

Finally, if you’d like, you can set up preview text and internal notes for your broadcast using the Advanced Options.

The preview text will give your subscribers a sneak peek of what your broadcast is about (especially if they’re reading your broadcast through their notifications).

How to add preview text to your emails

In contrast, the internal note section is for adding internal notes about the broadcast to yourself—your subscribers won’t see these notes.

Happy with your settings? Then hit the Continue → button!

When you do so, you will get one last chance to review your settings before confirming the send.

Sharing your broadcast

Once you’ve sent or scheduled your broadcast, you will get the following success screen. Woohoo! 🎉

On this success screen, you’ll get the chance to post your broadcast to your public feed if you hadn’t enabled this setting earlier.

And if you post your broadcast to your public feed, you’ll also see additional settings on the success screen for:

  • Restricting access to the broadcast to paid subscribers only

  • Sharing your broadcast to Facebook or Twitter

  • Copying the public URL to your broadcast for sharing anywhere else

Key takeaways

  • Use broadcasts to send one-off emails to your subscribers.

  • Write your broadcast and choose which subscribers to send it to, followed by sending your broadcast immediately or scheduling it for sending later.

  • If you post your broadcast to your public feed, you’ll also be able to restrict its access to paid subscribers only, or share it via social media and its public URL.

How to determine the status of a broadcast

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