Bring your Mailchimp landing pages over to ConvertKit
Need to recreate your Mailchimp landing pages in ConvertKit? In this guide, we’ll share exactly how to do so, and how you can share your new ConvertKit landing page.
If you’re new to our landing pages, you might find it helpful to check out our separate article on how to create a landing page in ConvertKit first. Otherwise, let’s dig in!
Open Mailchimp in a new browser tab and navigate to the landing page you want to recreate in ConvertKit. Keep this browser tab open for convenient reference.
Next, log into ConvertKit and click Landing Pages & Forms in the Grow tab of the top navigation. Click the + Create new button to create a new landing page.
In the next screen that asks how you want to gather subscribers, select the “Landing Page” option.
Choose a template for your landing page. Try to pick one that resembles your Mailchimp landing page the most closely.
We’ll load your selected template into our landing page builder for you to customize. Don’t forget to save your work often when recreating your Mailchimp landing page in ConvertKit—to do so, click the Save button at the top right of the landing page builder.
In this section, you’ll learn how to recreate your Mailchimp landing page’s email form, main contents, and settings.
For demo purposes, we’re going to use the Lincoln landing page template in ConvertKit to recreate the look of this Mailchimp landing page:
Transfer your Mailchimp landing page’s contents
Copy and paste the text in your Mailchimp landing page to appropriate places in your ConvertKit landing page.
After that, upload your Mailchimp landing page images and insert your video URLs into your ConvertKit landing page.
(Don’t worry about the colors and fonts for now—we’ll adjust these shortly!)
ConvertKit landing pages have different designs from Mailchimp’s. As a result, you may not be able to place your text and images in the exact same positions they had been on your Mailchimp landing page.
If so, consider if there’s a better place in your ConvertKit landing page for displaying such content. You may also need to:
Edit your existing text (for a better fit in your ConvertKit landing page, for example),
Change your images or videos, and/or
Add new text, images, or videos to fill out your landing page more.
Adjust your colors and fonts
Changing your landing page’s background color
Under the General styles settings in the right sidebar, you can customize your landing page’s background colors:
Changing your text colors
To change the color of a certain text (whether it’s heading or body text), click the text to load its color picker settings in the right sidebar.
Changing your fonts
Similarly, click the text that needs a change of font and you’ll be able to update its font and font weight in the right sidebar.
If you can’t find the exact font you used in Mailchimp, then pick something similar to it—or use something new entirely!
Adding content blocks to your ConvertKit landing page
In your ConvertKit landing page, you’ll be able to insert content blocks such as:
An Instagram feed
To insert these, click any body text (not headings) and click the + button that appears on the left to launch the content block menu. In this case, we’re going to add social icons:
After that, use the icon settings in the right sidebar to customize the colors, design, and URLs of your social icons.
Recreating your landing page’s email form
With your landing page’s main contents recreated, let’s focus on recreating your email form.
If you haven’t customized the look of your email form’s headings and body text, click the relevant text to load their design settings in the right sidebar.
As for customizing the form fields, click them to update their labels, font colors, font sizes, and more in the right sidebar.
Additionally, you can click your subscribe button to update its button text. Then, use the button styles in the right sidebar to customize the look of your button.
Here’s the final look of our recreated Mailchimp landing page in ConvertKit:
Recreating your landing page settings
Click Settings on the top right to load the “Landing Page Settings” screen:
Redirecting subscribers after they’ve signed up
In the General tab of the “Landing Page Settings” screen, you can set up whether subscribers should be:
Shown a success message,
Redirected to a thank you page if you’ve created one (more on this shortly!), or
Redirected to an external page.
Setting the URL of your landing page
From the same “Landing Page Settings” screen, click the Domain Name tab to create a custom URL for your landing page.
Enabling or disabling double opt-in
In Mailchimp, double opt-settings apply to Mailchimp audiences as a whole. However, ConvertKit’s double opt-in settings are landing page-specific.
Hence, to enable or disable double opt-in for your ConvertKit landing page, click the Incentive tab in the “Landing Page Settings” screen. From there, check or uncheck the “Send incentive email” option to enable or disable double opt-in respectively.
If you’d like, you can create a thank you page for redirecting subscribers to after they’ve subscribed through your landing page.
Simply click the + Add Page button at the top left of the landing page builder to get started:
Once you’ve finished recreating your Mailchimp landing page in ConvertKit, click the Publish button at the top right of the landing page builder.
A window will pop up, giving you options to share your landing page:
Via its URL
If your website runs on WordPress, you’ll also be able to embed your landing page in your website using our WordPress plugin.
Don’t forget to replace all your old Mailchimp landing page URLs or embeds with the same for your new ConvertKit landing page!
We hope you've found this guide useful. If you need help with migrating your Mailchimp landing pages, reach out to our migrations team and they'll be in touch as soon as possible!