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The ConvertKit Broadcast dashboard
The ConvertKit Broadcast dashboard

Everything you need to know about your Broadcast dashboard and stats.

Updated over a week ago

The Broadcast reporting dashboard bundles all of your Broadcast's stats in one place.

You can access it for any Broadcast you've already sent and/or published to the web by going to the Broadcasts page and clicking the Broadcast's title. (Clicking the View button next to the Broadcast also works!).

From the Broadcast report, you can review the content you sent in your Broadcast, who your Broadcast was sent to, who opened it, and who clicked your links.

With this information right at your fingertips, you'll be able to tell exactly how your Broadcasts are performing. 🙌

Here are the main features of the Broadcast reports:

Overview

From the Overview page, you’ll be able to review the content you sent and the important stats for your Broadcast. You'll see different metrics based on whether you've sent this Broadcast as an email, published it to the web, or both.

For that specific Broadcast, you'll see these email metrics (which will appear in gold):

  • The number of recipients

  • Open rate

  • Click rate

  • The number of unsubscribes

  • Bounce rate

  • The net ad revenue earned (after our 23.5% commission)

For a specific Broadcast post, you'll see these web metrics (which will appear in blue):

  • The number of post visits

  • The conversion rate (i.e., the percentage of users who subscribed to your email list via that post)

Analytics

The Analytics page will give you a deeper dive into your Broadcast's metrics.

If you had run an A/B test, you'll see the A/B test results at the top.

Next, you'll see an overview of your email metrics, showing you:

  • The total number of emails sent

  • The number and percentage of unsubscribes, complaints, and bounces

There's also an engagement funnel showing how your subscribers interact with your Broadcast.

After that, you'll see an overview of these web metrics if you had published your Broadcast to the web:

  • The total number of visits

  • The conversion rate (i.e., the percentage of users who subscribed to your email list via your Broadcast post)

There's also a chart showing the number of visits your Broadcast post has gotten over time.

Recipients

The Recipients page will give you a list of subscribers this Broadcast was sent to. You'll also be able to filter your subscribers by All, Opened, Clicked, and Unsubscribed.

From this page, you can use bulk actions to add (or remove) a Tag or Sequence from these subscribers, export the subscribers, or delete them.

Clicks

On the Clicks page, you’ll find a list of links that were included in your Broadcast. For each link, you'll be able to see:

  • How many subscribers clicked the link

  • The click to delivery rate: i.e., the percentage of subscribers who clicked your link out of all the subscribers who received your email. It is calculated using this formula: the number of subscribers who clicked the link / the number of subscribers who received your email x 100%

  • The click to open rate: i.e., the percentage of subscribers who clicked your link out of all subscribers who opened your email. It is calculated using this formula: the number of subscribers who clicked the link / the number of subscribers who opened your email x 100%

If you click the link, this will take you to a new page where you can see which subscribers clicked the link.

You’ll also be able to use bulk actions to add or remove a Tag, add or remove a Sequence, export the subscribers, or delete the subscribers who clicked the link.

💡 Tagging based on link clicks is a great way to segment your subscribers!

More actions

Duplicate

If you’d like to copy the content and/or design for this Broadcast, you can easily do this by clicking the three vertical dots at the top right of the Broadcast reporting dashboard > Duplicate.

Resend to unopens

Our Resend to unopens feature allows you to send your Broadcast again to only the subscribers who hadn't opened it the first time around (learn more here).

Share

If you've published your Broadcast to the web, you can click the Open button to open a new page where the Broadcast has its own webpage.

You can then copy its URL from your browser address bar and share your Broadcast with others who hadn't been on your list when you sent it.

If you haven't published your Broadcast to the web, the Open button will not appear. However, you can still share your Broadcast by clicking the three vertical dots at the top right of the Broadcast reporting dashboard > Share.

Alternatively, keep reading to learn how to publish your Broadcast to the web even after you've sent it!

Public feeds

While you'll be able to publish your Broadcast to the web when you first send it, you can also publish it to the web after you have sent it. Publishing your Broadcast to the web will cause it to appear in the newsletter feed of your Creator Profile or Landing Pages.

You can also unpublish your Broadcast from the web anytime.

To publish/unpublish your Broadcast from the web, toggle on/off the Public option accordingly.

SEO settings

If you've published your Broadcast to the web, it's important to also update your Broadcast's SEO settings to make it easier for new audiences to find your Broadcast. You'll find these settings in your Broadcast report's Overview page.

Using the SEO settings, you can:

  • Add a thumbnail to the Broadcast for your newsletter feed

  • Add alt text to help people using screen readers understand your image

  • Edit your Broadcast's URL slug

  • Update your Broadcast's meta description, which will be visible on the search engine results for your Broadcast, and its social shares

And that's it! Our Broadcast reporting provides what you, as a creator, need to know to grow your audience and your business.

Visibility settings

These settings are found in your Broadcast report's Overview page and control the Broadcast's visibility if you've published it to the web.

If you didn't publish your Broadcast to the web, or you did so but subsequently unpublished it, these settings will not work even if you adjust them.

Click the pencil icon in the Visibility settings section to access these settings:

  • Only display for paying subscribers: If you enable this option, users will need to be a paid subscriber of your newsletter product to read the Broadcast. Learn more about setting this up in our guide to paid posts.

  • Set as Featured on Creator Profile: Set this Broadcast as your Creator Profile's featured post.

Use the toggles to enable or disable the relevant setting.

Looking for even more robust reporting?

With our Creator Pro plan, you have access to advanced deliverability reports, which can also be filtered to display isolated data for specific subsets of your list.

If you want to determine the status of your Broadcast, check out the article below. 👇

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