Move your email templates from Mailchimp to ConvertKit

Coming over from Mailchimp? Welcome!

In this guide, we’ll cover how you can recreate your Mailchimp email templates in ConvertKit. We recommend you read the whole article, but feel free to jump to whichever section you need if you are already an advanced user:


Super important! First and foremost, be aware that:

“Mailchimp email templates” and “ConvertKit email templates” refer to two different things

What we call an “email template” differs somewhat from what Mailchimp calls an “email template.”

When Mailchimp talks about “email templates,” it’s referring to the entire look of the email. This includes:

  • Your logo and various section headings in the email, which likely stay the same between emails, and

  • The non-templated contents of the email such as certain text and images, which may change from email to email.

On the other hand, when we say “email template,” we’re referring to the structure and contents of the email that stays the same in every email.

For example, you probably have a standard design for your emails that includes a logo, headings, and an email footer. So these will be the elements of your ConvertKit email template.

Accordingly, instead of recreating your entire Mailchimp email template (including copy/pasting your non-templated email content), you’ll want to just reproduce the standard elements of your Mailchimp email template in ConvertKit. Here’s how:

Open your Mailchimp email template

In your Mailchimp dashboard, open the email template that you’d like to recreate in ConvertKit. As a demo, we’re going to recreate this Mailchimp email template:

The standard elements of this email template are:

  1. The header image and logo at the top, and

  2. The footer at the bottom.

Therefore, we’re going to recreate only these two elements in our ConvertKit email template.

That said, if you’re wondering how to set up the fancy text layouts for this email, keep reading as we’ll cover this briefly too!

Create a new ConvertKit email template

NOTE: As you recreate your Mailchimp email template, we suggest keeping it open in a separate browser tab for convenient reference.

Launch your ConvertKit dashboard. Click the Send tab in the top navigation, followed by Email Templates.

Click the + New email template button to create a new email template.

Next, choose one of our email templates as the starting point for your recreated email template.

Try to pick one that resembles your Mailchimp email template the most closely. But don’t worry if it isn’t a 100% match—you’ll be able to customize your ConvertKit email template further!

For this article, we’re going to select the Card template.

Customize your ConvertKit email template

Now here’s the fun part! Use our visual email template editor to customize your ConvertKit email template such that it contains the standard elements of your Mailchimp email template.

This can include:

Inserting images (including your logo)

To insert images, click the section of the template where the image should go. You’ll see a + button pop up.

Click that button, followed by “Image” to insert an image.

When you click your newly added image, you’ll get settings for adjusting your image’s width, alignment, URL, and so on.

You can also change the header image by clicking “Header image” in the “Header styles” section of the right sidebar.

Changing the spacing of the email template

Want to make your email template look wider or narrower on the screen? The “Spacing” setting in the “General styles” section of the right sidebar can help you with that.

Simply toggle between the three options until you find the optimal spacing for your email template.

Changing the colors of the email template

The “General styles” section in the right sidebar also contains settings for changing your email template’s colors.

Adjust the template’s background and content colors by clicking the relevant color setting and dragging your cursor over the color palette. Alternatively, key in the HTML color code of the color if you know it.

In this case, we’re going to change the background color to match the footer color of our Mailchimp email template.

Changing the email template’s standard text and text settings

If you have any default text that will appear in all your emails, add them to your ConvertKit email template. For example, you can put your:

  • Header text in the header section

  • Section headings in the default content section of the email template

  • Footer text in the footer section

In the “Heading styles,” “Paragraph styles,” and “Button styles” sections of the right sidebar, you’ll also be able to change the font, color, and line height of the text in your headings, paragraphs, and buttons respectively.

To change the font size, on the other hand, highlight the text and click the font size icon.

Here’s the finished look of our recreated Mailchimp email template in ConvertKit:

Repeat this process for all the Mailchimp email templates that you need to recreate in ConvertKit.

Because our visual email template editor works differently from Mailchimp’s email builder, you may not be able to get your ConvertKit email template to look identical to your Mailchimp one. That’s okay!

Take the opportunity to improve the look of your email template, and make it even better than before.

Need more help with editing your email template? Check out our guide to the visual email template editor.

Use your new ConvertKit email template!

Create the new broadcast or sequence for which you want to use your shiny new ConvertKit email template.

Afterward, set your new ConvertKit email template as the email template for that broadcast or sequence. Here’s how you’ll do so in the broadcast editor, for example:

As for sequences, you’ll select your email template in the Settings page of the sequence editor.

Then, go ahead to fill out the contents of your broadcast or sequence!

If you’re looking to add an image gallery or content layout, click the body of your email and the + button will appear.

From there, select “Gallery” or “Layout” to insert an image gallery or content layout to your email respectively.

For more info on adding content to your broadcast and sequence emails, visit our guide to the ConvertKit email editor. You can also contact our migrations team if you need help recreating your Mailchimp email templates in ConvertKit.

Migrating from Mailchimp to ConvertKit

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