Create reusable content snippets for adding to your emails.

You can access this feature by going to Snippets under the Send tab in the navigation:

Click the + New Snippet button to create a new content snippet.

In the new snippet modal, you can give your snippet a title (something you’ll recognize, as this is for your own reference), and add its content. 

Hover over the left of the content text box and click the + sign there to reveal the other types of content blocks you can add to your Snippets. These include images, personalization, and more!

Here’s how it looks:

When your snippet is ready, click the Save button. Now you’re ready to add your snippet to any of your emails, using the + sign menu in our email editor.

Here’s how it looks like adding a content snippet to a new broadcast:

Your snippet will be added as a tag {{ in curly braces }}. In the editor it will display as the tag rather than the actual content of the snippet.

If you preview your email in your browser or by sending a test email, you’ll see your snippet in all its glory!

Adding a snippet this way means it can be dynamic content that you can edit at any time via the content snippet editor.

Any edits to the content snippet itself will automatically be reflected wherever that snippet has been used in your emails.

This is particularly powerful for automated sequences. If your snippets are included in several different sequence emails, you are now able to edit or update that content all at once.

NOTE: An email cannot be modified once it is already in a subscriber’s inbox. Any snippet updates will be reflected only in emails that are sent out after the changes to the snippet have been made.

Here are some ideas on how you can put this powerful feature to use:

The possibilities are virtually endless! Any common "blurbs" that you use are now able to live dynamically as content snippets for easy access and editing.