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Creating and using content snippets in your emails
Creating and using content snippets in your emails
How to create reusable content snippets to speed up your workflow.
Updated over a week ago

Content snippets are here! 🎉

Create reusable content snippets for adding to your emails.

You can access this feature by going to Snippets under the Send tab in the navigation:

Click the + New Snippet button to create a new content snippet.

In the new snippet modal, you can give your snippet a title (something you’ll recognize, as this is for your own reference), and add its content. 

Hover over the left of the content text box and click the + sign there to reveal the other types of content blocks you can add to your Snippets. These include images, personalization, and more!

Here’s how it looks:

When your snippet is ready, click the Save button. Now you’re ready to add your snippet to any of your emails, using the + sign menu in our email editor.

Here’s how it looks like adding a content snippet to a new broadcast:

But wait… that doesn’t look like my snippet.

Your snippet will be added as a tag {{ in curly braces }}. In the editor it will display as the tag rather than the actual content of the snippet.

If you preview your email in your browser or by sending a test email, you’ll see your snippet in all its glory!

Why are content snippets awesome?

Adding a snippet this way means it can be dynamic content that you can edit at any time via the content snippet editor.

Any edits to the content snippet itself will automatically be reflected wherever that snippet has been used in your emails.

This is particularly powerful for automated sequences. If your snippets are included in several different sequence emails, you are now able to edit or update that content all at once.

NOTE: An email cannot be modified once it is already in a subscriber’s inbox. Any snippet updates will be reflected only in emails that are sent out after the changes to the snippet have been made.

Use case ideas for content snippets

Here are some ideas on how you can put this powerful feature to use:

Including a call to action for your current offering (course, product, etc.)

Encouraging your subscribers to follow you on your social media profiles

Promoting your most recent blog post

The possibilities are virtually endless! Any common "blurbs" that you use are now able to live dynamically as content snippets for easy access and editing.

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