Subscribers can come from all over the world. Sometimes, however, you want to send a Broadcast to just people in specific places.
For example, if you have a book written, and you have a book tour taking you to San Antonio, Texas, you'd want to let your Subscribers in that area know you're coming without blasting an email to your entire list!
How to Filter Subscribers by Location
After you’ve written your Broadcast at the Draft page of the Broadcast editor, click on the Continue → button to be directed to the Share page. On the Share page, check out the setting that asks “Who would you like to send this to?”
Under this setting, click on the All Subscribers button, followed by the “Add Filter” dropdown menu that pops up.
Then, choose one of the following options for filtering your subscribers by location:
Within a country or region
Distance from a city
Distance from a postal code
Type the location that you want the recipients of this Broadcast to be based in, and (if relevant) their radial distance from this location in miles. Finally, click Update Filter.
Here’s a demo, using the Distance from a city setting as an example. 👇🏽
The location data was sourced from GeoNames and is licensed under Creative Commons Attribution 4.0 License.
Then send your Broadcast, telling those locals what you're up to!
NOTE: Broadcast and Segment filters work in exactly the same way! So you can create a Segment of Subscribers that are filtered by location using the same steps above.