Get your Broadcasts in front of more people by resending them to subscribers who didn't open them the first time!
Our resend to unopens feature allows you to send your Broadcast again, but only to the subscribers who didn't open it the first time around.
After you've sent a Broadcast, you can click into it from the Broadcasts page and find the Resend to unopens option under the three vertical dots button on the top right.
Click that option to duplicate your Broadcast. You'll then be able to edit the duplicate's subject line and email contents in the email editor.
When you're ready, you can send it (or schedule it) just like normal!
You won't be able to edit your recipients list when sending it—we'll take care of making sure it goes out to only the subscribers who hadn't opened the Broadcast the first time around. 🙌
Cumulative and individual reporting
The stats for a Broadcast that has been resent using the Resend to unopens feature will look like this:
As noted, the top section is the cumulative stats for both sends. The following two sections are the isolated individual stats for the first and second sends respectively.
Can I resend Sequence emails to subscribers who didn't open them?
No, resending to unopens is currently only available for Broadcast emails.
Why can't I see the Resend to unopens option for my Broadcast?
This could be because:
You've already used the option to resend your Broadcast. The Resend to unopens feature can be used only once per Broadcast. After you use it once, the button will no longer be available.
You hadn't sent your Broadcast the first time around. If you had published your Broadcast to the web without sending it, the Resend to unopens option will not be available. You will need to duplicate your published Broadcast as a new Broadcast to send it.
Can I schedule a resend in advance?
Yes! You can schedule a Broadcast resend in advance, using the same method for scheduling a regular Broadcast.
The number of unopens will be accurate up until the moment you resend, even if you schedule it days beforehand!
How long should I wait before resending?
We recommend waiting a few days to a week before resending. This gives your subscribers the opportunity to open the original.
Not everyone checks their email every day, and you don't want to overwhelm their inbox (and risk them unsubscribing as a result).
Should I resend every Broadcast?
We suggest using this feature sparingly to avoid flooding your subscribers' inboxes. So, don't resend every single Broadcast.
Save it for your best content, or the most important announcements you don't want your subscribers to miss!