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Resending to Unopens
Resending to Unopens

How our resend to unopens feature works and how to use it. Plus, frequently asked questions.

Updated yesterday

Get your Broadcasts in front of more people by resending them to subscribers who didn't open them the first time!

Our resend to unopens feature allows you to send your Broadcast again, but only to the subscribers who didn't open it the first time around.

πŸ‘‰ NOTE: This feature is available for Broadcasts and not Sequences at this time. You also need to have sent your Broadcast to at least one recipient previously.

If you had published your Broadcast to the web without sending it to any recipients the first time, the Resend to unopens feature will not be available. You will need to duplicate your published Broadcast as a new Broadcast, and then send the latter to your recipients.

After you've sent a Broadcast, you can click into it from the Broadcasts page and find the Resend to unopens option under the three vertical dots button on the top right.

Click that option to duplicate your Broadcast. You'll then be able to edit the duplicate's subject line and email contents in the email editor.

NOTE: We'll automatically prepend "Resending:" to the subject line, but you can change or remove that if you want.

When you're ready, you can send it (or schedule it) just like normal!

You won't be able to edit your recipients list when sending itβ€”we'll take care of making sure it goes out to only the subscribers who hadn't opened the Broadcast the first time around. πŸ™Œ

Cumulative and individual reporting

The stats for a Broadcast that has been resent using the Resend to unopens feature will look like this:

As noted, the top section is the cumulative stats for both sends. The following two sections are the isolated individual stats for the first and second sends respectively.

FAQs

Can I resend Sequence emails to subscribers who didn't open them?

No, resending to unopens is currently only available for Broadcast emails.

NOTE: You can always post feature requests, or upvote existing ones with a πŸ‘ Like, in our community!

Why can't I see the Resend to unopens option for my Broadcast?

This could be because:

  • You've already used the option to resend your Broadcast. The Resend to unopens feature can be used only once per Broadcast. After you use it once, the button will no longer be available.

  • You hadn't sent your Broadcast the first time around. If you had published your Broadcast to the web without sending it, the Resend to unopens option will not be available. You will need to duplicate your published Broadcast as a new Broadcast to send it.

Can I schedule a resend in advance?

Yes! You can schedule a Broadcast resend in advance, using the same method for scheduling a regular Broadcast.

The number of unopens will be accurate up until the moment you resend, even if you schedule it days beforehand!

How long should I wait before resending?

We recommend waiting a few days to a week before resending. This gives your subscribers the opportunity to open the original.

Not everyone checks their email every day, and you don't want to overwhelm their inbox (and risk them unsubscribing as a result).

Should I resend every Broadcast?

We suggest using this feature sparingly to avoid flooding your subscribers' inboxes. So, don't resend every single Broadcast.

Save it for your best content, or the most important announcements you don't want your subscribers to miss!

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