Status icons on the email history tab: what they look like & what they mean.
When viewing the email history tab of a subscriber's profile, you'll notice a colored icon next to each email they've been sent:
This icon indicates the status of that email, for that subscriber. You can hover over the icon for additional details:
Let's go over what each status means!
If an email has a status of 'Sent', it means we sent it, but the recipient's email provider hasn't sent us confirmation that they accepted it yet.
☝️ Please note this does not necessarily mean that the email was not delivered to the subscriber. In many cases, the recipient's host will send this confirmation after a delay. In some cases, we never receive it — and this is usually not a problem!
If you see this status on its own, it's not typically a reason to worry. Chances are, the email was ultimately delivered. But if you're seeing this status and hearing from your subscriber that they never received it (including in their spam folder), let us know and we can help dig deeper.
The 'Delivered' status means that the recipient's email provider accepted the email. From there, ConvertKit no longer has control over it — it's now up to their email provider to place that email where they see fit, such as in the inbox or spam folder.
For tips on how to improve your inbox placement, the following guides & best practices come straight from our deliverability team and are a great place to start:
This status means the email was delivered, and we detected that the subscriber opened it.
Email opens are tracked by the standard method of including an invisible 1px-by-1px tracking image that loads when the email itself is opened.
NOTE: In some cases, a subscriber's email provider may have images disabled by default, which can interfere with this tracking. If the subscriber proceeds to click a link inside the email we'll still detect that email as having been opened even if the image didn't load.
This status means the email was delivered, and we detected that the subscriber clicked a link inside of it. Clicks will also trigger the email to be detected as opened in situations where our opens tracking image wasn't able to load.
☝️ A note on automated opens & clicks:
Some subscribers may have strict security settings on their domain where a spam filter automatically opens emails and click the links in them to be sure they're safe, before placing the message in the user's inbox. This is more common with organizational and business email addresses, and it can cause false positives when it comes to open and click tracking. If you suspect this may be the case for some of your subscribers, we have more information and some steps you can take to help mitigate it here.
If an email is marked as bounced, it means our mailing servers tried several times to send the email to the subscriber's inbox without success.
There are two types of bounces: hard bounces are permanent issues (like the email address not existing), and soft bounces which are temporary issues (like the subscriber's inbox being full).
You can tell the difference because hard bounces will cause the subscriber to get the 'Bounced' status on your list, whereas if a soft bounce occurs, the subscriber will remain 'Confirmed' on your list and the bounce will just be indicated for the individual email itself (via the status icon shown above). For more information about bounced emails and/or subscribers, check out our dedicated guide here.
This status means there were several attempts to deliver an email, but something went wrong and delivery failed. If you see this status for an email, please reach out to our team and we can help help dig deeper into what might have caused the failure.