Track your subscriber growth and engagement levels from your ConvertKit dashboard

From the Grow tab in the ConvertKit navigation, click on Subscribers to check out your Subscribers graph.

This is a beautiful graph that helps you monitor:

  • How many subscribers you’ve gained over time

  • Your net subscriber growth

  • ConvertKit Commerce sales and other cool metrics.

In particular, if you have our Creator Pro plan, the Subscribers graph will also show you the engagement and deliverability stats for your emails.

Keep reading as we walk you through the different views and features of the Subscribers graph!

Net new subscribers view

The Net new subscribers view of the Subscribers graph shows you your net subscriber growth (including canceled subscribers):

This view also displays lifetime totals for the:

  • Total subscriber count

  • Average open rate

  • Average click rate

  • Number of emails sent

  • Number of new subscribers you’ve gained for the current day

Total subscribers view

On the other hand, the Total subscribers view tracks your total subscriber growth over time.

It also shows the same lifetime and current day totals displayed in the Net new subscribers view.

Purchases view

The Purchases view shows the number of sales that you’ve made via ConvertKit Commerce, including your gross and net revenue figures. 🤑

(Reporting is currently available in only the USD currency.)

At the bottom of the Purchases view, you’ll see the total figures for these purchase metrics for the selected date range:

  • Revenue

  • Number of purchases

  • Average revenue per order

  • Number of refunds

  • Amount refunded

(More info on changing the date range of your data later!)

You’ll also be able to track the amount of revenue and number of purchases that you’ve gained for the current day.

Engagement view

NOTE: This feature is available to Creator Pro plan users only!

Check out your subscriber scoring data in the Engagement view in either distribution or timeline format. (The distribution format is shown below.)

Under the Engagement graph, you’ll see lifetime figures for the following:

  • Total number of subscribers

  • Average star rating for all your subscribers

  • Number and percentage of subscribers who are customers

  • Number and percentage of subscribers who have never engaged with your emails

  • Revenue per subscriber

  • Number of new subscribers you’ve gained for the current day

Learn more about how to read subscriber scoring data in our other guide.

Deliverability

NOTE: This feature is available to Creator Pro plan users only!

And in the Deliverability view, you’ll get access to advanced deliverability reports for your broadcasts and sequences.

(Learn more about advanced deliverability reporting in our other guide!)

The lifetime totals and current day’s subscriber counts at the bottom of the Deliverability view are the same as those shown in the Net new subscribers and Total subscribers views.

Changing the data displayed in the Subscribers graph

Changing the date range of your data

For the Net new subscribers, Total subscribers, Deliverability and Purchases views, click the date range at the upper right-hand corner of the graph to change the date range of your data.

Use the menu icon next to the date range to select preset time periods, or click the dates themselves to set custom start and end dates.

Changing the time interval of your data

Our graphs show daily numbers by default. In the Net new subscribers, Total subscribers and Purchases views, however, you can click on the Days setting to switch the time interval of your data between Days, Weeks and Months.

Filtering the subscribers to be displayed in the Subscribers graph

Finally, for all views except Purchases, hit the filter icon to view the figures for only specific segments of your subscribers!

This filter is the same filter that you use for excluding subscribers from receiving broadcasts and sequences.

The only exception is the filter for the Deliverability view, which has an extra setting for filtering subscribers by email service provider:

And that’s all there is to it!

Apart from our Subscribers graph, we also have a separate Landing Page & Form Signups graph for tracking landing page and form signups.

Click the link below to learn how this graph works 👇

Landing Page & Form Signups graph

Did this answer your question?