We know that subject lines are important for catching the eye of your subscribers, and getting your emails opened — but they're not the only factor.

Preview text, or pre-header text, is great opportunity to catch your subscribers' attention in addition to your subject line!

Email clients will often show a snippet of the first part of the email content as a preview next to its subject line — here's what that looks like in Gmail, for example:

That may not be particularly attention-grabbing on its own, so you might want to override what gets displayed there with some teaser text or an enticing call-to-action.

Luckily, we’ve made it easy to customize the preview text for both your broadcasts and sequences. Let’s walk through how to do this for each type of email:

In the broadcast editor, click the Share tab at the top right of the page:

Scroll down the Share page until you see the Advanced Options section:

Here, you’ll be able to add your custom preview text:

In the sequence editor, click the button that says Edit preview text in the right-hand corner:

Once you've selected this, you'll be able to add up to 150 characters in the dropdown box:

It's that simple!

Be sure to check out the next article linked below for a full overview of the email editor. 👇🏼