Connect with your readers even before they open your email.
We know that subject lines are important for catching your subscribers' eye and getting your emails opened—but they're not the only factor.
Preview text, or pre-header text, is a great opportunity to get your subscribers' attention in addition to your subject line!
Email clients will often show a snippet of the first part of the email content as a preview next to its subject line — here's what that looks like in Gmail, for example:
That may not be particularly attention-grabbing on its own, so you might want to override what gets displayed there with some teaser text or an enticing call-to-action.
Luckily, we’ve made it easy to customize the preview text for both your Broadcasts and Sequences. Let’s walk through how to do this for each type of email:
How to customize your Broadcast’s preview text
In the Broadcast editor, click the Share tab at the top right of the page:
Scroll down the Share page until you see the Advanced Options section:
Here, you’ll be able to add your custom preview text:
How to customize your Sequence’s preview text
In the Sequence editor, click the button that says Edit preview text in the right-hand corner:
Once you've selected this, you'll be able to add up to 150 characters in the dropdown box:
It's that simple!
Be sure to check out the next article linked below for a full overview of the email editor. 👇🏼