All Collections
How to Send a Broadcast to a Single Subscriber
How to Send a Broadcast to a Single Subscriber

How to send a broadcast to just one person (or a small group of people) using the recipients filter.

Updated over a week ago

You can easily send a broadcast to just a single subscriber or handful of subscribers.

Whether you have subscribers who missed out on a broadcast or you simply want to contact a smaller group, here's how you can do it!

TIP: If you're sending to more than a handful of subscribers at once, it might be quicker if you add a tag to them and then filter by that tag (rather than adding their email addresses one-by-one, as in this tutorial).

1. Navigate to the Share page of the broadcast

From the top nav, click Send > Broadcasts and either click the broadcast you want to share or make a new one. Then, click the Share button near the top right of the page.

It'll look something like this:

By default, new broadcasts are set to send to all of your subscribers. Duplicated broadcasts have the same filters as the original.

We'll be creating new filters for this tutorial.

2. Remove any existing subscriber filters

To remove a filter, just hover over it, then click the X:

3. Click 'Add Filter' and select 'Email Address' from the dropdown

By default, the Email Address filter will be set to 'Is Exactly', which means the email address must be an exact match in order to be included by this filter. This is the most straightforward option and will work for most use cases.

NOTE: You also have the option to select 'Contains', if you want to filter based on partial matches (such as '@gmail' to include all of your subscribers with Gmail addresses).

4. Enter the email address of the subscriber to which you want to send this broadcast, then click 'Add Filter'

After that, your filter will look something like this:

See how the number in the top right now indicates that this broadcast is currently only set to send to 1 subscriber? That's how you know you did it correctly!

This is because we chose 'Is Exactly' for the filter, and there's only one subscriber on this account's email list whose email address matches the one entered (since we de-duplicate subscribers for you).

5. [Optional] Add additional subscribers' email addresses

If you'd like to send this broadcast to a few particular subscribers rather than just one, you can do that, too!

Start by selecting 'matching any of the following' here:

Then proceed to click Add Filter again and add additional subscriber email addresses the same way as in steps 3 & 4.

When you're done, it'll look something like this:

This example shows the broadcast filtered to send to two subscribers, but you can add as many as you like.

Again, the number on the top right will match the number of email address filters there are, and this is how you can verify you've set it up correctly.

⚠️ WAIT! ⚠️ If you haven't completed your broadcast's content yet, click back to the 'Draft' section and write it now! Your filters will be autosaved. Only proceed to step 6 once your broadcast is ready to go.

6. Once your content and filter(s) are ready, click 'Continue'

This button is located towards the bottom right of the page:

Now that your broadcast is written and your filters are in place, you can click the button and send your broadcast.

Another use case

Sometimes, you might want to send a 'real' test broadcast to yourself before sending it to your whole list. While we do have a built-in preview feature, certain features like personalization and link triggers won't work in those previews. With this in mind, sending yourself a 'real' version of the broadcast can sometimes be reassuring as a final check for any issues.

If you choose to run a test this way, you can follow this same tutorial and just filter it to send to your own email address. If all looks good, you can then duplicate the one you sent yourself and adjust the filters of the duplicate to include your greater list.

NOTE: Please be aware that sending a test broadcast to yourself prior to the rest of your list will result in that broadcast being listed twice on your broadcasts page. However, you'll be able to distinguish between the two by their stats & number of recipients. You also have the option to add descriptions to them as well.

Did this answer your question?