You can easily send a broadcast to just a single subscriber, or a handful of subscribers.
Whether you have subscribers who missed out on a broadcast they were intended to receive, or that you simply want to contact a smaller group at once — here's how you can do it!
☝️ TIP: If you're sending to more than a handful of subscribers at once, it might be quicker if you add a tag to them and filter by that tag (rather than adding their email addresses one-by-one, as in this tutorial). Ultimately, you can accomplish this however makes the most sense for you.
1. Navigate to the recipients page of a new broadcast
It'll look something like this:
A newly-created broadcast will be auto-filtered to send to all of your subscribers by default, whereas if you duplicated an existing broadcast it'll have the same filters as the original. We'll be creating new filters for this tutorial.
2. Remove any existing subscriber filters
To remove a filter, just hover over it, then click the X:
3. Click + Add Filter and select 'Email Address' from the dropdown
By default, the Email Address filter will be set to 'Is Exactly', which means the email address must be an exact match in order to be included by this filter. This is the most straightforward option, and works for most use cases.
NOTE: You do have the option to select 'Contains' instead, if you want to filter based on a partial matches (such as '@gmail' to include all of your subscribers with Gmail addresses).
4. Enter the email address of the subscriber to which you want to send this broadcast, then click 'Add Filter'
After that, your filter will look something like this:
See how the number in the top right now indicates that this broadcast is currently only set to send to 1 subscriber? That's how you know you did it correctly!
This is because we chose 'Is Exactly' for the filter, and there's only 1 subscriber on this account's email list whose email address matches the one entered (since we de-duplicate subscribers for you).
5. [Optional] Add additional subscribers' email addresses
If you'd like to send this broadcast to a few particular subscribers rather than just one, you can do that, too!
First, select matching 'any' of the following here:
Then proceed to click + Add Filter again and add additional subscribers' email addresses the same way as in steps 3 & 4.
When you're done, it'll look something like the following:
This example shows the broadcast filtered to send to 2 subscribers, but you can add as many as you like.
Again, the number on the top right will match the number of email address filters there are, and this is how you can verify you've set it up correctly.
6. Once your filter(s) are ready, press the 'Next Step' button
This button is located towards the bottom right of the page:
Now that your filters are in place, you can proceed to craft and send your broadcast as normal.
Another use case
Sometimes, you might want to send a 'real' test broadcast to yourself before sending it to your whole list. While we do have a built-in preview feature, certain features like personalization and link triggers won't work in those previews. As a result, sending yourself a 'real' version of the broadcast can sometimes be reassuring as a final check for any issues.
If you choose to run a test this way, you can follow this same tutorial and just filter it to send to your own email address. If all looks good, you can then duplicate the one you sent yourself and adjust the filters of the duplicate to include your greater list. Easy!
NOTE: Please be aware that sending a test broadcast to yourself prior to the rest of your list will result in that broadcast being listed twice on your broadcasts page; however, you'll be able to distinguish between the two by their stats & number of recipients. (You also have the option to add descriptions to them, if that helps!)