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ConvertKit Commerce: Creating a Product
ConvertKit Commerce: Creating a Product

How to use ConvertKit to create a digital product to sell directly, plus FAQs about product creation.

Updated over a week ago

Create digital products to sell via ConvertKit

With ConvertKit Commerce, you can sell anything that can be delivered as a service or digital download, including courses and even premium newsletters!

This article will walk you through all the steps to set up a product in ConvertKit Commerce. Let's get started.

1. Create a new product

Go to Products under the Earn tab in the navigation and click the Create a Product button.

If you're creating your first product and you haven't set up payments yet, your screen will look like this, with the Create a Product button appearing on the left:

On the other hand, if this is your first product and you have set up payments already, your screen will look like this:

Or if you've already created other product(s), regardless of whether you've already set up payments, the button will be located near the top left of the page and will look like this:

After that, you'll be entered into the new product creation flow!

2. Fill out your product's details

You'll now be prompted to fill out several details about your product. You'll be able to change some of these (e.g., your product's name and price) later.

First, give your product a name. After that comes the product type selection, where you can select whether you're selling a:

  • Product: Where the customer pays a one-time fee to get access to your product forever; or a

  • Subscription: Where the customer pays a recurring charge for the product and will have access to it until they cancel their payments.

Click Next when you're done.

3. Set up your product's price

Now, you'll set your product's price. This includes its:

  • Pricing method: Where customers can pay a standard fixed one-time fee, any one-time amount they want on a 'Pay what you want' basis, or multiple fixed payments under a payment plan.

  • Currency

Click Next to move to the next step.

4. Choose your product fulfillment method

Select whether you're selling a digital download, a newsletter, or something else.

If you're selling a digital download, upload the file for your product to the Product File section. We'll automatically deliver this file to your customers after they've made payment.

If you're selling a newsletter or something else, the Product File section will not appear and you'll be in charge of fulfilling delivery. For example, this could mean:

  • Setting your newsletter customers as your paid newsletter's recipients before sending it

  • Getting in touch with your customers to arrange their coaching sessions

Click Next again to proceed.

5. Set your product's URL

This will be the direct link to your product!

If you have a custom domain set up in your account, you'll be able to select that from the 'Custom Domain' dropdown. Alternatively, you can use your account's domain. (Unsure about the difference? Check out our article here.)

NOTE: You can change your product's link later if you need to. In this case, the old link will automatically redirect to the new one. You will not be able to reuse the old link for future products (even if you've changed the original product's link to something else).

When you're done, click that Create Product button!

You've just created your first product in ConvertKit. (Don't stop here though. There's more to come before you're ready to sell.)

6. Customize your product page

Now, you'll be led to the builder page for that product, which will initially look something like this:

This might feel familiar to you! Most of our product page builder's functionality is very similar to that for our landing page builder.

Here, you can design how your product will be presented to potential buyers, including uploading an image, filling out your sales copy, and adding a custom CTA.

At any time, you can save your changes by clicking the Save button at the top right of the builder.

7. Configure your product's checkout page

First, click Checkout at the top left of the builder:

You'll see a preview of what the checkout page will look like for your customers.

We'll provide the necessities like the payment fields. But other than that, you can adjust the look and feel of this step to your liking.

8. Configure your product's confirmation page

First, click Confirmation at the top left of the builder:

Then you'll be shown a preview of how the confirmation page will look, which is where someone will be taken after purchasing your product:

The amount paid, order date, and payment method sections are not editable, but you can modify the content above and below it.

NOTE: If you had selected 'A Digital Download' as your product fulfillment method in step 4, the confirmation page will also display a download link for your product.

9. Configure your product's receipt email

Now, click Receipt Email at the top left of the builder:

You'll see a preview of how the receipt email sent to your purchasers' inboxes for this product will look:

You can modify the copy above the amount paid, order date, and payment method sections. These sections—and everything below them—aren't editable.

NOTE: The Download button will be displayed only if you had selected 'A Digital Download' as your product fulfillment method in step 4.

9. Publish your product

When you're happy with all of the above, click the Publish button located near the top right of the product builder—and that's it.

Your product has been created, and is now ready to be sold! 🎉

Want to promote it? Or need to make an edit?

Check out our FAQs section below for further guidance!


How do I embed my product into my website or share a direct link to it?

Click Publish from the top left of the builder (to the right of the Save button):

From the window that pops up, you can grab the direct link to your product:

Or, click Embed to grab the code for adding a Buy my product button to your website:

How do I unpublish products?

To unpublish a product, click Publish at the top left of the product builder, followed by Unpublish Product (see the screenshots above for reference).

Unpublishing a product puts it into draft mode.

Unpublished products will no longer be available for new buyers to purchase, but you'll retain all of the product's historical data for your reference. Previous buyers will continue to have access to their purchased content.

You can choose to republish your product again in the future or leave it unpublished indefinitely.

How do I offer my product at a discount?

This can be accomplished using discount code links. We have a dedicated tutorial on that process here!

How do I edit my product's details (name, price, etc.) after creating it?

From the top left of the product builder, click Settings (to the left of the Save button):

That'll bring up this Product Settings window, from which you can change some of the details you set during the product creation flow. Use the tabs on the left to navigate through the other settings:

If a certain setting you want to change is not editable, you will have to create a new product with your new settings.

How do I test-purchase my product?

You can make a test purchase in two ways:

  1. Complete the purchase as usual, and then issue a refund. Note that there are still processing fees associated with a fully refunded purchase.

  2. Use a 100% discount! Create a discount code and use the link to ‘purchase’ your product for $0. You'll still need to enter your credit card details, but you won’t be charged.

That's all, folks!

Don't forget to set up payments if you haven't done so already! This is a prerequisite for publishing your products, so you won't be able to start selling until you've done it. We have a separate tutorial on that for you below. 👇

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