NOTE: This feature is currently in beta, and we're working on ramping out access to all users. If your account doesn't have access yet, some of the links in this article won't work. Click here to sign up to the waitlist for beta access!

Create digital products to sell via ConvertKit.

With ConvertKit Commerce, you can sell anything that can be delivered as a digital download.

NOTE: If you haven't already done so, don't forget to set up payments soon! You won't be able to publish (or start selling!) your products until that is complete.

Let's get started.

1. Click the button to create a new product from the Products page in your account

If this is your first product and you haven't set up payments yet, you'll see the button here on the left:

If this is your first product and you have set up payments already, it'll look like the following:

If you've already created other product(s), regardless of whether you've set up payments also, the button will be located near the top left of the page and will look like the following:

After that, you'll be entered into the new product creation flow.

2. Fill out your product's details

You'll now be prompted to fill out several details about your product. You can always change these later.

First, give your product a name. After that comes the pricing method selection.

NOTE: At this time only standard (one-time) payments are supported, but soon you'll also have the option to select whether the the cost of this product is a single fee or a recurring charge.

Finally, set this product's price. The minimum is $5, and there is no upper limit.

Once these details are filled in, click the 'Next' button to proceed to the next step of the process.

3. [Optional] Upload the file to be delivered to the customer

If your digital product has a file associated with it, you can upload it in the space provided, and it will automatically be delivered to your customers once they purchase:

☝️ This is not mandatory! In some cases, there won't be any product file to deliver (if you're selling a sponsorship, for example). You can feel free to click 'Skip' this step.

Otherwise, upload the file you want your customer to receive after they purchase, then click 'Next'.

4. Set your product's domain name

This is for the direct link to purchase your product. If you have a custom domain name set up in your account, you'll be able to select that from the 'Custom Domain' dropdown. Alternatively, you can use your account's domain.

NOTE: Unsure about the difference between custom domains and domains? We explain and compare those options here.

When you're done, click the 'Create Product' button below:

Woohoo! You've just created your first product in ConvertKit. (Don't stop here, though; there's more to come before it's ready to sell! 👇)

4. Add an image, description, etc. for your product via the builder

After clicking the 'Create Product' button above, you'll be led to the builder page for that product, which will look something like this:

Most of our product builder's functionality is very similar to our landing page builder, so this might feel familiar to you! Here's where you can design how your product will be presented to the world.

Once you're content with how everything looks, proceed to the next step.

NOTE: Once you're done with all these tutorial steps, see the FAQ section at the bottom of this article for how to embed your product on your website, or link to it directly.

5. Configure your product's checkout page

First, click 'Checkout' at the top of the builder here:

After that, you'll be shown a preview of what the checkout page will look like for your customers:

We'll auto-populate the necessities — such as the payment fields — but other than that, you have full control over the look & feel of this step.

Once you're happy with the checkout design, proceed to the next step.

6. Configure your product's confirmation page

First, click 'Confirmation' at the top of the builder here:

Then you'll be shown a preview of how the confirmation page will look once someone purchases your product:

NOTE: The amount paid, order date, and payment method sections are not editable, but you can modify the content below it. Also, the 'Download Now' button will only be displayed if you uploaded a file in step 3.

Move on to the next step once you're happy with how everything looks.

7. Configure your product's receipt email

First, click 'Receipt Email' at the top of the builder here:

Then you'll be shown a preview of how the receipt email sent to your purchasers will look:

NOTE: The 'Download Now' button will only be displayed if you uploaded a file in step 3.

Customize this email to your liking, and proceed to the next step when ready.

8. Save your changes

When you're happy with all of the above, click the red 'Save' button located near the top right of the page — and that's it! Your product has been created, and is now ready to be sold! 🎉

Ready to promote it? Need to make an edit? Please check out our FAQ section below for further guidance!


How do I embed my product on my website, or share a link to it directly?

Click 'Publish' from the top left of the builder (to the left of the 'Save' button):

From the modal that pops up, you can grab the direct link to your product:

Or, click 'Embed' to grab the code for adding this Buy my product button to your website:

How do I edit my product's details (name, price, etc.) after it's been created?

From the top left of the product builder, click the gear icon (to the left of the 'Save' button):

That'll bring up this settings modal, from which you can change any of the details you set during the product creation flow:

That's all, folks!

Don't forget to set up payments soon if you haven't done so already! This is a pre-requisite for publishing your products. We have a tutorial on that for you below 👇

ConvertKit Commerce: Setting up Payments

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