As you may already know, you can include your Facebook Pixel on your ConvertKit Landing Pages (click here for a guide on that!).
Now, on the ConvertKit Pro Plan, there’s also a direct integration with Facebook Custom Audiences.
How this will help you
This integration allows you to sync your segments directly to Facebook. As a result, your ad sets will stay in sync with dynamic groups of Subscribers!
Here’s an example of how this feature will look within your ConvertKit account:
This saves considerable time exporting and importing CSVs to run your Facebook ads.
How to set it up
Go to Automations → Integrations in your ConvertKit account, then select Facebook.
Authorize ConvertKit to access Facebook. This will pop up a window to Facebook asking for your consent to connect your account with ConvertKit.
Important! Ensure you toggle the 'Manage your ads' permission in the dialog that pops up after the screen above. This will allow you to sync your Segments with your Facebook Custom Audiences:
After that, you should see a message in green appear that lets you know you've successfully connected. From there you're all set!
Here are some examples of how you might take advantage of this feature:
- Target all your Subscribers with ads for your most recent articles
- Target those who are tagged as interested in a particular product, but haven’t yet purchased it
- Run a continual lookalike audience for your best Subscribers, to attract more like them
Of course, this is not an exhaustive list! Overall, this feature will help you incorporate even more personalization into your marketing strategy.