You might need to email a specific group of Subscribers, but not everyone on your list.
Or you have a message that you'd really rather not go out to a specific Tag or Segment. (Think those who have already purchased a product probably don't need a reduced sale price!)
With our Broadcast Recipient Selector, this is really easy! Here's how it works.
Create a New Broadcast, and you'll be taken first to the Recipients page. By default, you'll see the filter group "All Subscribers."
If you want to send to All Subscribers except a Tag:
Click "Add New Filter Group."
Click "Add New Filter."
Click "select to choose from Forms, Sequences or Tags.
Select the tag you want to exclude.
Now changes "Matches: ALL" to "Matches: None."
Your rule should look like this:
Note: You can add as many Tags as you'd like to one Filter. If you'd also like to exclude any Forms or Sequences, you'll want to create a Filter.
The difference in the number of Subscribers means it'll be sending to everyone on the list that does not have the Activity Tag.