You might need to email a specific group of subscribers, but not everyone on your list.
Or you have a message that you'd really rather not go out to a specific tag or segment. (Think those who have already purchased a product probably don't need a reduced sale price!)
With our broadcast recipient selector, this is really easy! Here's how it works.
After creating a new broadcast, go to the "Share" page to select your broadcast recipients. By default, you'll see the filter group "All Subscribers."
If you want to send to all subscribers except for subscribers with a certain tag:
Click "Add Filter Group."
Click "Add Filter."
Use the dropdown menu to select the appropriate filter condition.
In this case, select the tag whereby subscribers who have this tag should be excluded from your broadcast.
Now, change "Matches: ANY" (or "Matches: ALL") to "Matches: None."
Your rule should look like this:
NOTE: You can add as many tags, forms, sequences, and so on as you'd like to one filter.
Did you notice how the number of broadcast recipients dropped from eight to six after adding the filter? That's because, in our demo account, two subscribers have the "Course buyers" tag and are now excluded from receiving the broadcast.