Engage your audience with video content directly in your emails.
Staying in touch with your audience is vital to your success as a creator. One of the best ways to sustain their engagement is to share your work as often as possible.
One way of doing this? Video.
Whether you have a new story to tell, a new song to share, or a new podcast episode that just dropped, you can let your fans know about it first by including it in a broadcast email to your list!
Let's get started.
First, from within your account, go to Broadcasts under the Send tab in the navigation. Then click the + New broadcast button to create a new broadcast on the righthand side.
From here, you'll follow the usual steps of dropping in that subject line, and adding some copy!
Next comes the part where you get to include your video directly in your email. 🎉
To do this, click the part of your email where you want to embed your video. Click the + button that appears on the left to load the content block menu.
Select the Video option, then paste a YouTube, Vimeo or Wistia link to your video into the settings on the right!
NOTE: You can also upload your video from your device using the Upload tab if your video isn't hosted on YouTube, Vimeo, or Wistia.
All of the regular formatting is there as well, so you can choose to right-, center-, or left-align your video. Change the button and accent colors, adjust the video size, and more.
But hold up. It gets even better.
Show a preview or play the video.
You can choose to show a GIF preview within your email, which is a 15-second animated preview of your video that will support increased engagement.
Not to mention, it looks awesome.
There’s also an option to play the video with in the email itself, when supported.
👉 If you're using a client that supports native video (Apple Mail, Thunderbird, Outlook.com, etc) it will play the video inline. Other email clients should fallback to an animated preview, such as what you see below:
What will you share with your fans?
Now that we’ve shown you the ropes, what will you be sharing with your audience?
It might be your latest song release, podcast episode, or a new course video.
Your audience is waiting for you.
What will you share next?