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Understanding Creator Network’s reporting
Understanding Creator Network’s reporting

Learn how to read and sort the data in your Creator Network reports.

Updated this week

Track how well the Creator Network has been working for you

As you recommend other creators (and get recommended in turn) in the Creator Network, the reports on your Creator Network's Recommended By and My Recommendations pages will start filling up with data! 📈

Here's how to interpret the data:

Recommended By page reports

Overall reports

At the top of the Recommended By page, there are overall reports for:

  • Recommending me: The number of creators currently recommending you.

  • Views: The number of users who have viewed another creator's Recommendation of you.

  • Subscribers: The number of subscribers you've gotten through Recommendations (including those who may have subsequently unsubscribed from your email list).

  • Conversion rate: The percentage of users who subscribed to your email list after viewing another creator's Recommendation of you, as calculated using this formula: Subscribers / Views x 100%.

Individual reports

Below the overall reports, you'll see a table displaying these metrics for each creator who has recommended you:

  • Creator name

  • View count

  • Subscriber count (which includes subscribers who have subsequently unsubscribed from your email list)

  • Conversion rate

These metrics work in the same way as those in the overall reports, only that they apply to the specific creator in question.

Click any table heading to sort your data by that heading in either ascending (↑) or descending (↓) order.

If a creator appears grayed out in the table, this means they are no longer recommending you.

My Recommendations page reports

The My Recommendations page displays reports for the creators you are recommending in these places:

The default report is All sources, and you can click the source dropdown menu to select a different report.

All sources report

At the top of the All sources report are overall reports for:

  • Creators: The number of creators you are currently recommending (including Paid Recommendations).

  • Subscribers: The number of subscribers you've helped other creators get through your Recommendations.

  • Total earnings: The amount of confirmed earnings you've earned from Paid Recommendations. (More on confirmed earnings below!)

Below the overall reports, you'll see a table displaying the following data for each creator you have recommended via all sources:

  • Creator name

  • CPL (Cost per lead, or the amount the creator is willing to pay for each new subscriber. Only Paid Recommendations will display CPL data)

  • Confirmed earnings (Only Paid Recommendations will display this data)

  • Subscriber count

These metrics work in the same way as those in the overall reports, only that they apply to the specific creator in question.

Click any table heading to sort your data by that heading in either ascending (↑) or descending (↓) order.

Creators you are no longer recommending will appear grayed out in the table.

Forms only report

At the top of the Forms only report are overall reports for:

  • Creators: The number of creators you are currently recommending (including Paid Recommendations).

  • Views: The number of views each of your Recommendations has gotten. This number can increase rapidly if you're displaying multiple Recommendations on your Forms and Landing Pages at once. For example, if you're displaying three Recommendations on your Forms and Landing Pages, you can expect your view count to increase by three each time a user views your Recommendations.

  • Subscribers: The number of subscribers you've helped other creators get through your Recommendations.

  • Conversion rate: The percentage of users who subscribed to other creators after viewing your Recommendations of them, as calculated using this formula: Subscribers / Views x 100%.

  • Total earnings: The amount of confirmed earnings you've earned from Paid Recommendations. (More on confirmed earnings below!)

Below the overall reports, you'll see a table displaying the following data for each creator you have recommended on your forms and landing pages:

  • Creator name

  • CPL (Cost per lead, or the amount the creator is willing to pay for each new subscriber. Only Paid Recommendations will display CPL data)

  • Confirmed earnings (Only Paid Recommendations will display this data)

  • View count

  • Subscriber count

  • Conversion rate

These metrics work in the same way as those in the overall reports, only that they apply to the specific creator in question.

Click any table heading to sort your data by that heading in either ascending (↑) or descending (↓) order.

Creators you are no longer recommending will appear grayed out in the table.

Emails only report

At the top of the Emails only report are overall reports for:

  • Creators: The number of creators you are currently recommending (including Paid Recommendations).

  • Subscribers: The number of subscribers you've helped other creators get through your Recommendations.

NOTE: Unlike the Forms only report, the Emails only report doesn't provide Recommendation view counts (and hence the conversion rate, which is calculated based on views). This is because the view count may be inflated by bot email opens, leading to inaccurate reporting.

Earnings reports are also unavailable as it is currently not possible to feature Paid Recommendations in emails.

Below the overall reports, you'll see a table displaying the following data for each creator you have recommended in your emails:

  • Creator name: Creators will appear in this table only if they have gotten at least one subscriber from you.

  • Subscriber count

These metrics work in the same way as those in the overall reports, only that they apply to the specific creator in question.

Click any table heading to sort your data by that heading in either ascending (↑) or descending (↓) order.

Creators you are no longer recommending will appear grayed out in the table.

The Earnings reports reflect only confirmed earnings

When a user subscribes to one of your Paid Recommendations, you may not see your earnings for the referral in your reports right away.

That's because the reports display only payouts from confirmed referrals that have met all the conditions set by the creator offering the Paid Recommendation.

These conditions could relate to:

  • Being a new subscriber: The subscriber cannot already be on the creator's email list.

  • Geographic restrictions: The subscriber has to be from an approved country.

  • Engagement: The subscriber needs to have engaged with the creator's emails in a certain manner, such as clicking a subscription confirmation link within two weeks of signing up.

  • Passing the pending referral duration: The subscriber has to stay subscribed to the creator's email list for a certain period before they will be considered a confirmed referral. Depending on the creator's requirements, the pending referral duration can range from one to 28 days.

You can view the payout conditions for each of your Paid Recommendations, as well as the number of pending and rejected referrals, from your SparkLoop account overview.

Viewing your Creator Network subscribers' details

Apart from viewing the overall number of subscribers you've gotten through Recommendations, you can also view the details of these subscribers by creating a Segment of Creator Network subscribers.

Learn how to do so in the article below! 👇

NOTE: It is not possible to view which subscribers were recommended to you by specific Creator Network creators at this time.

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