ConvertKit sequences = Mailchimp email campaigns, but better

If you wanted to set up a series of automated emails in Mailchimp, then you’d have to create a “customer journey” containing your email campaigns and time delay rules to introduce a send delay between each email. Like so:

To do the same in ConvertKit, however, you’d create a “sequence.” These are self-contained sets of emails with their own automated send schedules.

Hence, if you’re coming over from Mailchimp and want to recreate your Mailchimp email campaigns as ConvertKit sequences, then you’ll need to:

  1. Copy/paste the contents of your Mailchimp email campaigns over to ConvertKit sequence emails, and

  2. Set up your Mailchimp email campaigns’ send settings in your ConvertKit sequences.

In this guide, we’ll get into how to do both. You’ll need a decent understanding of the ConvertKit email editor to recreate your Mailchimp email campaigns, so we recommend reading our guide to the email editor if you aren’t too familiar with it.

NOTE: This article focuses on recreating email campaigns in Mailchimp customer journeys as ConvertKit sequences. To learn how to recreate an entire Mailchimp customer journey in ConvertKit, check out our guide on how to switch your Mailchimp automations to ConvertKit.

Recreating the contents of your Mailchimp email campaigns

Recreating the email subject

Log into Mailchimp in one browser tab, and open the customer journey containing the email campaigns you want to recreate in ConvertKit. Keep this browser tab open for convenient reference.

Next, open ConvertKit in a separate browser tab and click Sequences under the Send tab of the top navigation. Select the + New sequence button to create a blank new sequence, then give it a name.

Go back to Mailchimp, and click the first email campaign in your Mailchimp customer journey to access its settings.

Copy the subject of your email campaign and paste it into the subject line of the first email in your ConvertKit sequence.

Recreating the email body

Switch back to your Mailchimp email campaign, and click Edit Email Content to access the body of the campaign.

Similarly, copy/paste the text in the body of your Mailchimp email campaign into your ConvertKit sequence email.

To insert images into your sequence emails, click the area in the email editor in which you’d like to add the image.

Click the + button that appears on the left to launch the content block menu, then select “Image” to upload and insert your image.

Click the image itself to access image settings such as adding an image URL, or adjusting the image width.

Using the content block menu, you can also add other cool things such as headings, lists, galleries, and buttons.

To learn more, check out our separate guides on text formatting and adding media to your emails.

When you’ve finished recreating the contents of your first Mailchimp email campaign, click the Add Email button in the right sidebar to add a new email to your sequence.

Repeat the recreation of your email subject and body for all the email campaigns in your Mailchimp customer journey.

Recreating the send settings for your Mailchimp email campaigns

For every email campaign in a Mailchimp customer journey, you’ll be able to set up its:

  • “To” and “From” email address

  • Send schedule (i.e. the days and times on which your email should be sent)

Here’s how to recreate these settings in ConvertKit:

Setting the “To” and “From” email address

In ConvertKit, we set the “To” email address to your subscriber’s email address by default. At the moment, we don’t offer the option to change this to a combination of your subscriber’s first and last names, unlike in Mailchimp.

However, you can set the “From” email address for your sequence. To do so, click Settings at the top right of the sequence editor.

Then, click the “Send emails as” field to select one of your existing “From” email addresses.

NOTE: To add a new “From” email address, go to the Email tab in your account settings.

Setting the send schedule

Go to the Settings tab in the sequence editor. Under the “Sequence Schedule” section, set the days and time on which your sequence emails should be sent.

NOTE: While Mailchimp allows you to set a time interval for the sending of your emails, such as between 9:00 am to 5:00 pm, we ask you to select a specific time around which your emails should be sent, such as around 5:00 pm.

The “Sequence Schedule” settings affect all the emails in your sequence. However, you can adjust the send schedule of specific emails through their individual “Send this email” setting.

As an example, you may set up the Sequence Schedule to have your sequence emails sent only on weekdays. From there, you can additionally configure the “Send this email” setting of one sequence email to have that email sent only on Mondays.

In the same “Send this email” setting, you can also specify the duration of delay between your sequence emails (in day or hour intervals). This would be similar to adding a time delay rule in between emails in a Mailchimp customer journey:

For instance, if you had set up a time delay of one day between the sending of two emails in your Mailchimp customer journey, then set up the second email in your ConvertKit sequence to be sent one day after the last email.

NOTE: If you want the first email in your sequence to be sent immediately, then set the “Send this email” setting to 0 days after the last email.

Publish your sequence emails

To activate your ConvertKit sequence, be sure to enable the Published setting for every email in the sequence. Otherwise, the emails will not be sent.

And congrats—you’ve completed a basic recreation of the email campaigns in your Mailchimp customer journey as a ConvertKit sequence!

ConvertKit sequences are pretty powerful, and also come with options for:

  • Editing preview text

  • Excluding subscribers from receiving certain sequence emails

  • Allowing subscribers to restart a sequence they’ve already completed

For more information on these (and how to create a ConvertKit sequence in general), read our guide to creating, sending, and scheduling a sequence.

Need help with recreating your Mailchimp email campaigns in ConvertKit? Contact our migrations team and they’ll be happy to assist!

How to switch your Mailchimp customer journeys to ConvertKit visual automations

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