We've made it easier than ever to format your emails.

NOTE: This article applies to classic email templates and not starting point templates. If you're using a starting point template, you can add your default content anywhere in the template. Your default content will appear when you select your starting point template to create a new broadcast or sequence.

With our default content feature, you can add boilerplate content to your classic email templates to make writing emails a simpler task in your future.

This means that you don’t need to duplicate an old broadcast to make a similar one — you can just add the content to your template!

When you create a broadcast or sequence using a classic email template containing default content, your email will start with the default content you've set. From there, you can tweak any text, images, and links, to fit the body of the email.

Why use default content?

Default content is perfect if you use the same formatting for your emails on a regular basis.

For example, if you run a newsletter where you share a round-up of resources each week, now you can add your headings directly into your email template. Here's what that might look like:

How to set up default content for a classic email template

To add default content, start by going to your Email Templates. Open up an existing classic email template or create a new one.

In the template editor for your classic email template, you'll be able to enter your default content between the tags that say “Start of default content” and “End of default content”.

Once you've added your default content, your email template might look something like this:

Be sure to click the “Save” button to save your template changes.

Now it's time to create the content for your email (either a broadcast or a sequence).

In the email editor, choose the classic email template you've added the default content to.

If you're creating a broadcast, you'll find your template on the right-hand side of the email editor.

If you're creating a sequence, you'll find your template by clicking on the Settings tab.

In the body of your email, you should now see your default content. From there, you can add your email content around the default content:

There you have it! Your default content is set up and email formatting should feel a lot easier.

NOTE: Changing the default content for a template won’t affect any of your existing emails using that template. It affects only any new emails moving forward.

The visual email template editor

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