Though it may not seem like it, the unsubscribe link is one of the most important parts of your emails.

This is because you need one to be compliant with anti-spam laws!

By default, your ConvertKit emails already include a simple unsubscribe link at the bottom that looks like this:

But what if you want to change the wording of the text?

For example, you might want to translate the word unsubscribe into another language, or make it a little more friendly (e.g. ‘Not loving these emails anymore? Opt-out here’).

With our email editor, you have full control over the wording of the unsubscribe text.

Let’s walk through how to do this.

NOTE: These instructions may vary depending on whether you’re using a visual template or a custom HTML template, so be sure you know which kind of template you’re using.

How to customize the unsubscribe link text

Using a visual template:

Not sure if you’re using a visual template? The template will look something like this:

First, head over to the Email Templates page in your ConvertKit account to find or create an email template you want to use.

Highlight the word 'Unsubscribe' at the bottom of your email template, then delete it.

Next, type your custom unsubscribe text. Here, we’re changing it to the word Abmelden, which means unsubscribe in German:

Highlight the new unsubscribe text that you’ve added, then click the link icon in the toolbar at the top of the email editor:

Copy and paste the following unsubscribe URL shortcode into the URL area: {{ unsubscribe_url }}

Click the Apply button to add the shortcode to your custom unsubscribe text. You will see your custom unsubscribe text turn into a link.

Finally, hit the Save button at the top right of the visual template editor to save your changes.

Using an HTML template

Not sure if you’re using an HTML template? It will look something like this:

First, head over to the Email Templates page in your ConvertKit account to find or create an email template you want to use.

Scroll to the bottom of your HTML template and look for the text that says <a href="{{ unsubscribe_url }}">Unsubscribe</a>:

Replace the word Unsubscribe with the text of your choice:

Hit the Save button to save your changes.

Now your unsubscribe link will look like this:

It's that easy!

Want to add a custom unsubscribe link so subscribers can opt out of certain emails? We’ve got you covered in this next article. 👇

Custom unsubscribe links

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