Though it may not seem like it, the unsubscribe link is one of the most important parts of your emails.

This is because you need one in order to be compliant with anti-spam laws!

By default, your ConvertKit emails already include a simple unsubscribe link at the bottom that looks like this:

But what if you want to change the wording of the text?

For example, you might want to translate the word unsubscribe into another language, or make it a little more friendly (e.g. ‘Not loving these emails anymore? Opt-out here’).

With our email editor, you have full control over the wording of the unsubscribe text.

Let’s walk through how to do this.

NOTE: These instructions may vary depending on whether you’re using a visual template or a custom HTML template, so be sure you know which kind of template you’re using.

How to customize the unsubscribe link text

Using a visual template:

Not sure if you’re using a visual template? The template will look something like this:

First, head over to the Email Templates page in your ConvertKit account to find or create an email template you want to use.

With your computer mouse, highlight the word unsubscribe at the bottom of your email template:

Hit backspace or delete on your keyboard to remove the text.

Next, type your custom unsubscribe text. Here we’re changing it to the word Abmelden which means unsubscribe in German:

Highlight the new unsubscribe text that you’ve added:

Click on the link icon at the end of the menu:

Copy and paste the following text into the URL area: {{ unsubscribe_url }}

Click Add Link and then hit Save on your email template.

Now your unsubscribe link will look like this:

Using an HTML template

Not sure if you’re using an HTML template? It will look something like this:

First, head over to the Email Templates page in your ConvertKit account to find or create an email template you want to use.

Scroll to the bottom of your HTML template and look for the text that says <a href="{{ unsubscribe_url }}">Unsubscribe</a>:

Replace the word Unsubscribe with the text of your choice:

Hit Save on your email template!

Now your unsubscribe link will look like this:

It's that easy!

Want to add a custom unsubscribe link so subscribers can opt-out of certain emails? We’ve got you covered in this next article. 👇

Custom Unsubscribe Links

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