Double Opt-In protects your list and your deliverability, making sure your emails reach those who truly want to receive them.
This can lead to more engaged Subscribers and qualified leads.
Using a Double Opt-In looks like this:
- Your list is more accurate since you confirm every Subscriber. If there's a typo in their entry, those subscriptions won't clog up your list with email addresses that will ultimately fail.
- Subscribers who confirm interest are more likely to open your emails in the long run, which improves your deliverability rankings.
- It protects against fake Subscribers, spammers, and bots designed to attack your deliverability. (That's a real thing.) If your list is flooded with bad email addresses, your overall deliverability will decline, meaning those Subscribers who want to receive your emails, or purchase your products, will have a more difficult time doing so.
For the best results, make sure ‘Send Incentive Email’ is always checked, and ‘Auto Confirm New Subscribers’ is unchecked.
We work hard to fight spammers on your behalf, but sticking with a Double Opt-In will save you from an artificially inflated list and potential deliverability issues down the line.
When should you use Single Opt-In?
Very rarely, if ever.
If you’re at a live event, sharing a Form with only a select group, or using a Form for organizational purposes, and not sharing it publicly, Single Opt-In may be an option.