NOTE: Our sequence interface has been updated visually since this video was recorded, but the functionality it covers remains the same! The sequences page is also now accessed under 'Automations' in the top navigation bar.
What is a sequence?
Sequences are self-contained sets of automated emails.
Subscribers can be added to a sequence and then will go through the sequence emails in order, starting at the beginning. Send times are relative to when the specific subscriber gets added to the sequence, and the specific email delays are relative to the email prior to it in the sequence (or in the case of the very first email, relative to when the subscriber gets added).
Sequences vs. Broadcasts
🌲Sequences are intended for more automated, evergreen-style content.
🗓In contrast, broadcasts are typically intended for more one-off emails to be sent on a specific date and time, and not necessarily intended to be re-used multiple times.
Common Sequence Examples
Common use cases for sequences include welcome sequences and/or nurture sequences, as well as evergreen launch sequences.
On the flip-side, we wouldn’t recommend sequences for date-sensitive events. For those types of emails you might want to consider using broadcasts instead, since they are sent out once and not sent to anyone new unless you manually duplicate & resend it in the future.
How to Add Subscribers to Sequences
NOTE: For sequences that are not part of a visual automation, subscribers will remain in the sequence after the final email is sent. This means that you can add another email to the end which they will then receive.
If a sequence is part of a visual automation funnel, once a subscriber completes the sequence, they will be marked as 'Completed' for that sequence, move on within the funnel, and no longer receive emails from that sequence. If you don't want this to happen, we cover a method here to avoid this.