If you are not using a custom domain to send mail, you are already using our upgraded infrastructure! If you are using a custom domain to send mail, keep reading to learn more about this change and what it means for you.
Why are we doing this?
Part of our vision is for $1,000,000,000 to be made by creators using ConvertKit. To make this a reality, we need to ensure our infrastructure is able to handle your audience growth, and provide a foundation for optimal deliverability.
We expect this improved infrastructure to provide better deliverability for you and we're excited about the upgrade! To make this improvement, the DNS records you are using for your custom domain will need to change.
When are we doing this?
We are making this change in phases based on your volume and custom domain settings. The categories and plans for each are below:
1. Not using a custom domain
Creators who are not using a custom domain to send mail have already been sending and benefiting from the improved infrastructure.
2. Using a custom domain and monthly volume is less than 15,000 messages per month
These creators have been moved to our improved infrastructure and are able to set up their new DNS records any time if they would still like to use a custom domain.
Here are instructions and best practices for setting up a custom domain (also called a verified domain).
3. Using a custom domain and monthly volume is greater than 15,000 messages per month
These creators will be moved to our new sending domain in batches between July 1st and August 19th. An email will be sent to provide more information about the transition and how to set up the new verified sending domain.
We will notify you before any changes are made to the sending infrastructure through email and in-app messaging.
This notification will provide instructions on how to add your new DNS records. If you need any help, please feel free to reach out! We are happy to walk you through the process.
We've got your back
Once new DNS records have been set up, we will send a small percentage of your emails through our improved infrastructure, and the remaining messages will be sent on the current infrastructure.
With each send, we will increase the amount of messages being sent through the new infrastructure. This will help make the transition as smooth as possible by allowing mailbox providers to warm up to your new verified sending domain. This results in better inbox placement!
Can I delete the old DNS records once I've added the new ones?
Once all of your messages are being sent from our improved infrastructure, you can delete your old DNS records. (We will send you an email once the move is complete to let you know it's safe to delete these records.)
What can I do to make this transition as smooth as possible?
To make the best first impression with your new verified domain, we recommend excluding Cold Subscribers for at least two weeks after you begin sending from the new infrastructure. This will help boost your domain reputation and help mailbox providers feel confident that your messages belong in the inbox.
Will my deliverability drop during this change?
Anytime there is a change in the way your emails are sent, mailbox providers re-assess your sender reputation. Since we are making this change in batches, mailbox providers will be able to warm up to your new sending domain more easily, decreasing the chance that there will be any drop in deliverability.
We highly recommend you exclude your Cold Subscribers for at least two weeks to help make this transition even easier for mailbox providers. If the messages from your new verified sending domain are sent to an engaged list, mailbox providers will feel more confident that your messages belong in the inbox.
Will my Subscribers see a change in my emails?
Nope! The changes to your sending infrastructure are happening within the background. Your subscribers won't notice anything different about your messages from the improved infrastructure.