This guide is for our HTML template editor. Are you using our new visual template editor? Check out this article instead!

Custom Email Template FAQ

Why aren’t my email previews aren’t showing any content, even though there’s content in the editor?

The email template might be missing the {{ message_content }} tag. That tag is replaced with the content from the email editor, so it needs to be included somewhere in your template!

How do I add or modify an unsubscribe link?

You can do this one of two ways:

1. The simplest way is to just put the tag {{ unsubscribe_link }} in your email. This will be replaced with the word Unsubscribe, and will unsubscribe your Subscribers accordingly, when clicked.

2. If you want a bit more control over text & styling of your Unsubscribe Link, you can put this instead:

<a href="{{ unsubscribe_url }}" class="unsubscribe-link">Unsubscribe</a>

You can replace “Unsubscribe” above with any text of your choice. You can also apply CSS styling to the .unsubscribe-link class to add custom styling to your link, as well!

How do I add my physical address?

The {{ address }} tag will input your address from this page of your account settings.

How do I add a link for my Subscriber to update their name and/or email address?

Similar to the Unsubscribe Link above, you can do this one of two ways:

1. The simplest way is to just put the tag {{ subscriber_preferences_link }} in your email. This will be replaced with the words Update your profile, and will take your Subscribers to the preferences page when clicked.

2. If you want a bit more control over text & styling of your preferences link, you can put this instead:

<a href="{{ subscriber_preferences_url }}" class="preferences-link">Update your profile</a>

You can replace “Update your profile” above with any text of your choice. You can also apply CSS styling to the .preferences-link class to add custom styling to your link, as well.

My template styling isn’t showing in the email editor.

Not all of the styling applied to your template will show up in the email editor. To get a truer sense of what your email will look like, use the browser and/or email preview buttons rather than viewing it in the editor.

Creating a Custom HTML Email Template

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