So what is a Sequence?
A Sequence is a series of automated emails.
These can be timed directly to when a Subscriber first signs up, or when they're first added to the Sequence by another action. A Sequence is especially great for building out a course or a welcome series!
Use a Welcome Sequence to immediately connect with your newest Subscribers.
A Welcome Sequence is a great way to connect with, and engage, your brand new Subscribers.
It can be anywhere from 3-5+ emails, and provides a great opportunity for you to offer the new members on your list a little more information about yourself, your blog, or maybe even the course or product that is coming down the line. (Although, not too heavy on that last bit. Little hints work great!)
No matter what you decide to include in your Welcome Sequence, having one is key. A Welcome Sequence engages your new Subscribers immediately.
Setting Up Your First Sequence
You will notice that, just like creating a new form, you can click into your Sequences tab, and then select Create New Sequence.
Once you click this button, you'll name your Sequence, click Create Sequence, and then your very first email template will appear! From here, you can add your Subject, and fill in the content. You'll notice that it automatically populates in Draft:
This feature is automatic for every email that you create.
Make it live
To enable sending, you'll simply change Draft to Published!
Additionally, you can add on as many emails as you like, for your Sequence. A good tip is to add those up front, fill in the content field with just an outlined idea of what you'd like to say. From here, you can go back in, and build out the details of each email.
NOTE: For Sequences that are not part of a Visual Automation, Subscribers will remain in the Sequence after the final email is sent. This means that you can add another email to the end which they will then receive.
If a Sequence is part of a Visual Automation funnel, once a Subscriber completes the Sequence, they will be unsubscribed from that Sequence and will move on within the funnel.