Sequences require content.
Many smart people get stuck here. The problem isn’t work ethic (you have that), but knowing what will work for your audience.
If this is your first sequence, we have three strategies for you. It doesn't matter if you’ve been blogging for a couple of years, couple of months, or even just a couple of days!
Strategy 1: Organize Your Best Content
If you’ve been blogging a little while, you have content. This is the easiest place to start with creating your first sequence.
There are two ways to structure existing content.
Most Popular Posts
Find your best content by checking Google Analytics. Then decide how they best fit together, and make that your sequence!
Don’t have analytics set up? Then see which posts have the most social shares. Don’t have either one? This might be worth setting up!
Most Important Posts
They may not have the most clicks or shares, but which posts are the most important for a new visitor to read? Guide your reader step-by-step through the content that tells your story.
Strategy 2: Teach What You Know
No matter how long you’ve been blogging, you can use this strategy. What do you know? What perspective can you bring to your audience? To make it even clearer, ask yourself this question:
What do I do that my readers need to know about, getting started with my topic?
Then simply answer the question. Each answer is a new email, and suddenly, you have your sequence!
You know your audience better than anyone. Write what they they need to know, and in doing so, teach them what you want them to know.
Strategy 3: Learn from my Mistakes
The next question that leads to valuable content is this:
What do I wish I knew about my topic 3 years ago?
It’s similar to our first question, but with a subtle shift. You may not have the experience yet to know what your audience needs, but you can share what lessons you wish you knew back in the beginning!
Now, you’re able to position your sequence content with a simple value proposition:
I’ll help you skip 3 years of my mistakes.
BOOM. That’s a powerful call to action. If you can help people skip a couple of steps, avoid a few time-wasters, or save money, it’s worth sharing with people.
You can start doing this today. Just create a new sequence and begin writing! Here's an inspirational article for getting past that pesky writer's block: