Pop-up forms capture your visitors attention and offer some intriguing features which will entice your audience to subscribe.

What works for some audiences will be different for others, which is why we gave you options.

In your ConvertKit account you'll find three pop-up options to choose from:

  • Timing: Show a form to visitors after they’ve been on the page for a certain amount of time

  • 📜 Scroll percentage: Show a form to visitors after they’ve scrolled to a certain percentage of the page

  • Exit extent: Show a form to visitors when they try to exit the page

Each modal (pop-up) form is a good fit for different scenarios, so let's take a look at how they all work.

Setting Modal Forms to Timing

If you want to make an offer to visitors who have been on your site for a certain amount of time, use the timing option.

To set your form up to display based on time:

Create a new modal form. If you haven't done this yet, check out our Beginners Guide to Forms.

Click the Settings tab at the top of the page.

Select "Timing" from the Display Options.

Change the timing to however many seconds you'd like.

☝️ Be sure to hit save from within the settings tab AND your form.

Setting Modal Forms to Scroll Percentage

If you want to make an offer to visitors who are deep into reading your content, set your modal form to display at a specific scroll percentage.

To set your form up to display on scroll percentage:

Create a new modal form. If you haven't done this yet, check out our Beginners Guide to Forms.

Click the Settings tab at the top of the page:

Select "scroll percentage" from the Display Options:

Change the percentage to whatever you'd like. Again, be sure to hit save from within the settings tab AND your form.

Setting Modal Forms to Exit Intent

If you want to make an offer to visitors when they're about to leave your site, set your modal form to display on exit intent. This option will reveal the form when a visitor moves their mouse to close your website.

NOTE: This option only works when a visitor is using a desktop computer. It will not be triggered on mobile devices.

To set your form up to display on exit intent:

Create a new modal form. If you haven't done this yet, check out our Beginners Guide to Forms.

Click the Settings tab at the top of the page:

Select "Exit Intent" from the Display Options:

Don't forget to hit save from within the settings tab AND your form!

Other Modal Form Options

Now we'll walk through some of the other settings you'll find on your modal form.

"Trigger this modal with a link by copying the code below"

If you'd like to trigger the form to display when a visitor clicks on a link or button on your site, you'll need to use the code under the Display Options:

Read more about triggering a modal with a link click →

"Which devices should see this?"

By default, your modal form will display on both desktop and mobile sites. If you'd rather limit the form to only desktop or mobile, this is the place to do it!

Google's Mobile Form Guidelines

"How often should visitors see this?"

This option defines how many days will go by before the form is shown again to a returning visitor who has already seen it.

Want to change your form from a modal to another format? Here's how 👇

How to Change a Form's Template & Display Format

Did this answer your question?