Sometimes Subscribers complain. "Complained" means the Subscriber marked one of your emails as spam or junk.
Once a Subscriber marks an email as spam from their inbox, they are marked as Complained as well as Unsubscribed from your list. From there, they will not receive future emails from you.
You'll see this Complained status in the Subscriber's profile above their email address to the left of Email History:
Or you'll see Complained when you are searching for a Subscriber:
How do I know which email they marked as complained?
You can see which email was marked as spam by going to the Subscriber's profile and looking at their Email History.
In their email history, you will see the subject lines of emails you've sent to them. Under one of those subject lines, you will see the date and time that they unsubscribed.
☝️ If you’re seeing that a lot of subscribers complained from a particular email, this might be an indicator to adjust your content strategy or subject lines.
What if someone marked my email as spam by accident?
These things happen! If your Subscriber reached out to you and gave you written consent that they made this mistake (or maybe they’re wondering why they stopped receiving your emails), let us know! We can help re-activate them for you.
Am I paying for Complained Subscribers?
Complained Subscribers do not count against your list total, or toward your bill. We only want to charge you for those Subscribers that you can actually email!
So no action needs to be taken with them. You don't need to worry about deleting them.