NOTE: Our sequence interface has been updated visually since this video was recorded, but the functionality it covers remains the same! Changes to sequence filters will also now save automatically if you're using our new email editor; if you're using our legacy editor, you'll still need to manually save your changes.

What is a Filter? 🤔

Filters are used to keep certain Subscribers OUT of your Sequence emails. They are not how you add people to a Sequence—meaning they don't filter people in.

If you're looking how to ADD people to a Sequence check this out!

Here's what a Filter looks like:

You can add a filter to each individual email in your Sequences, making it super easy to filter out certain Subscribers from specific messages. Now you can really step up your marketing game!

The features work just as you're used to when creating a Segment or sending out a Broadcast:

You can even combine filters, with Filter Groups:

Just add the filter and you're all set. You can do this for any Sequence email individually!

ConvertKit Hint: Remember, this is EXCLUDING, rather than including Subscribers. If you want to include a Segment of Subscribers, be sure to to add that Segment to this Sequence using Bulk Actions.

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