It's easy to import your existing subscriber list into ConvertKit.

There are a few different methods to accomplish this, which can be affected by what data you're importing, and where from.

NOTE: If you're feeling a little unsure about this step, we'd recommend reviewing this article before proceeding with this tutorial, which includes useful considerations and frequently asked questions about importing.

Let's quickly verify that this is the right tutorial for your list!

This tutorial is for you if:

  • You're importing a subscriber list which contains email addresses only OR
  • You're importing a subscriber list which contains first names & email addresses only

If your list contains custom fields and/or tags:

There are a few extra steps required to import custom fields & tags, which we don't go over in this basic tutorial. Please follow this guide instead!

NOTE: We consider any field other than first name & email address to be a custom field.

If you're coming from another platform

We have separate tutorials for you if you're switching from one of the following platforms:

Those tutorials cover specific tips about switching over from those platforms. Some of them even have a built-in importer with us, which can bypass the need to perform a CSV import at all.

If there's a built-in importer available for a certain platform, it's always optional to use it! You may find that process more straightforward, but you still have the option to perform a CSV import instead if that is your preference.

Let's get started!

1. Export your subscriber list as a CSV file

CSV stands for 'comma-separated values', and is simply a specific format of text file.

You'll need a copy of your subscriber list in CSV format in order to import it into ConvertKit. That CSV should have one column per field, and each column should have a header row that corresponds with the name of the field in ConvertKit.

Here's an example of a correctly formatted CSV file:

2. Create a tag in ConvertKit if you don't have any yet

You can create a tag by clicking '+ Create a Tag' from the sidebar of the subscribers page in your account:

Give it whatever name you'd like — you can always edit (or even delete) this tag later on — then click 'Save':

(You can skip this step if you already have a tag created into which you plan to import your subscribers, OR if you have a particular reason not to import into a tag.)

3. Click 'Add Subscribers' > 'Import a CSV'

From your subscribers page, first click the red 'Add Subscribers' button, then click 'Import a CSV' in the modal that pops up:

4. Under 'Include these subscribers', select the tag and/or other source(s) you want to import these subscribers into

We recommend importing into tags unless you have a particular reason not to (for example, if you simply want to add these subscribers to a sequence, you can select that sequence only).

You can also select multiple source(s) to import into.

If you're not sure, we suggest importing into one tag for now. You can always re-import these subscribers into additional sources later if need be (don't worry — we'll never create duplicate subscribers in your account!).

NOTE: If you import into a tag, form, or sequence that triggers a visual automation or automation rule, then the imported subscribers will be affected by those automation(s). If you don't want this to happen, we cover workarounds to prevent it in this article.

5. Upload your CSV file in the space provided

You can drag your CSV file to the import modal directly, or click here to select the file from your computer:

6. Map the columns to fields

Select which column contains first names, and which contains email addresses, so the data is mapped correctly once imported:

7. Click 'Import Subscribers'

Now that your CSV file is uploaded, you've selected the source(s) you want to import into, and you've mapped the fields, you're ready to click the red 'Import Subscribers' button:

That's it! Please note it may take some time for all of the imported subscribers to show up in your account, but you'll receive an email once your import is complete.

Having trouble?

If you're having trouble uploading or importing your subscribers, please follow the pre-import troubleshooting steps outlined here. If your import was successful but something seems 'off', please refer to our post-import troubleshooting guide here.

Importing Subscribers: What to Know + FAQs

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