An easy way to Segment your list and deliver specific, targeted content, is the Internal Survey Method.
This method works best as a Sequence, so you can prompt new Subscribers, as they opt in!
In one email in your Sequence, ask your list to click a link that best identifies themselves, and their interests. These links are Link Triggers, and will add a Tag based on what each Subscriber clicks.
Let's say you write about paddle boarding. You want to know the skill level of your audience, so your email would look something like:
Click the option below that best describes your skill level:
I've never paddle boarded before, but I want to learn!
I've gone paddle boarding a few times.
I've been paddle boarding for awhile, I'm pretty good.
I'm a total paddle boarding expert!
Each of these options would be a different link, that would add a Tag. So, "I've never paddle boarded before, but I want to learn!", would be attached to the tag, "Newbie". Now you can write specific emails to Newbies about basic skills, and write more customized content to the other skill levels.
Additionally, this allows you to know how many Subscribers are in each Segment, which can help you tailor your website content as well.
Using Link Triggers means that clicking on them should lead your Subscribers somewhere. You can lead them to a simple thank-you page, but if you already have content--blog posts, videos, etc--that matches each skill level, why not direct them to a personalized page? You can direct your Newbie to a video showing how to stand up on a paddle board, or a list of common beginner mistakes.
Where should the links lead?
The best solution would be to send them to a group of blog posts, videos, or any content that is relevant to their selection. In the example above, you could send your "I've never paddle boarded before, but I want to learn!" folks to a Paddle boarding 101 video on your website, delivering them value while also getting more information about their interests.
If you don't have a page to send them to, that's ok! The most important thing about a Link Trigger like this is that your Subscriber knows their click worked. It is best to send them to a page that makes that very clear to them, and we created a simple page for you to use: http://app.convertkit.com/preferences-confirmed
This link can be added to each of your Link Triggers as the destination URL, so your Subscribers know that their click worked!