Growing your email list is one of the most important things you can do to build your audience.

When you're getting started, it's difficult to know how to begin communicating with people and asking them to be on your list. We created a few simple email scripts to give you a little guidance on how to ask people.

Customize the content to fit your topic and you'll be ready to start!

In the first outreach email below, we're trying to get people to sign up for our health and fitness business. We recommend an email that focuses on:

  • What you’re working on now
  • What the reader will get
  • What you plan on doing in the next 3 months
  • Your mission
  • Asking for the email!

First outreach email script

Hey friend,

Focus: What you’re working on now

I’ve been working for the past month to launch my new fitness program: The Simple Gym! What’s great about this program is that you don’t need any weights or equipment to complete the workouts, and can do them all at home!

What the reader will get

Each week I’ll share 3 workouts exclusively with my email community, and share fitness articles and videos on my website so that you can achieve the body you deserve.

What you plan on doing in the next 3 months

Eventually I’ll offer personalized fitness and nutrition plans for people who want more coaching, and digital products (ebooks and courses) to help you reach specific goals.

Your mission

My goal, or mission, for the project is to help people feel great, have more energy, and love their bodies.


If you want to have the weekly workouts and videos sent directly to you, reply here and I’ll add you to my email list. Or, if you’re not a fan, but you know someone who is, I’d love an introduction to see if they might be interested in joining!

Thanks so much!


Follow up email

Hey Everyone!

I’m excited that so many of you are interested in <YOUR TOPIC>! I know a lack of information was frustration of mine, and it’s cool to see many of us share it, along with a desire to learn more.

Can I ask a quick question? What’s your biggest struggle with <TOPIC>

If you know of anyone else who would like to receive these tips, they can email me directly, or you can share this page if it’s easier: LANDING-PAGE-URL

Thanks for being a part of this community and making it a great place to grow!


Quick win email

Hey Everyone!

I know you’re excited about how <TOPIC> is coming together, I certainly have been encouraged with the feedback so far.

I wanted to say thank you and share something I made today that will help you (solve the primary problem your subscribers have).

Many of you have said (restate the problem), and that’s why I (did this thing to solve the problem)!

Consider this a quick and dirty guide to getting started on <TOPIC>. I know many of you have emailed me about the rest of the tips, and I didn't want everyone to have to wait to have this information. Link to resources, a couple tips, etc.

Thanks again for being a part of this, and send along any suggestions have!


What to do next in ConvertKit

Once someone confirms that they want to be on your list, you can add them manually using the + button on the Subscriber page. Add them to whichever Tag(s) you've set up to organize Subscribers.

You'll also want to get started on that welcome Sequence so new Subscribers can get to know you. Also, connect your Forms and/or Landing Pages to the Sequence

If you want one to get you started, copy this one directly to your account

How To Add An Individual Subscriber

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