Overcome The Blank Page
Writing Better Email Content
We know it can be tough to start, staring at the blinking cursor! We have come to your rescue, and provided some prompts, to get things going. Keep reading for inspiration for your next great sequence!
Email 1: Welcome! Here’s What The Blog Is About [Reader Focused]
Tell the reader (and new subscriber) what your blog is about! The best way to do this is to think about what problem you are helping them to solve. Some examples:
- Fitness: helping you workout at home without equipment
- Cooking: meal prep and healthy eating for busy families
- Productivity: how to prioritize and accomplish your top tasks
- Sketchnotes: have fun and remember more of what you see and hear
See? This is easy. Let’s keep going!
Email 2: Here’s My Story [You Focused]
Tell your story and WHY you started your blog. What were the struggles you faced, and the failures you had? Tell the good and the bad, to cultivate your connection with your readers. You might even consider turning this content into a webinar session or workshop!
Email 3: Where Are We Going? [We Focused]
Talk about where we are going together. What’s the map you’ve drawn for the readers, and where will it take them? Share a vision to get excited about! Remember: you are the expert in your space.
ConvertKit Hint: A quick note on this too… DO NOT be slowed by thinking you don’t have a vision. Make one up. Write down what comes to mind, now, and add more later. (Or change it entirely)!
3 Bonus Sequence Strategies
Strategy 1: Organize Your Best Content
If you’ve been blogging a little while, you have content. This is the easiest place to start with creating your first sequence. There are two ways to structure existing content:
Most Popular Posts
Find your best content by checking Google Analytics. Then decide how they best fit together, and make that your sequence. Don’t have analytics set up? Then see which posts have the most social shares. Not currently using either of these tools? You should!
Most Important Posts
They may not have the most clicks or shares, but which posts are the most important for a new visitor to read? Guide your reader step-by-step through the content that tells your story.
Strategy 2: Teach What You Know
No matter how long you’ve been blogging, you can use this strategy. What do you know? What perspective can you bring to your audience? Create a space where you are the expert, and are teaching others what you know. Bringing value to your readers will keep them coming back again and again.
Strategy 3: Learn From My Mistakes
The second question that leads to valuable content is this:
What do I wish I knew about my topic 3 years ago?
It’s similar to the other question, but with a subtle shift. You may not have the experience yet to know what your audience needs to know, but you can share what lessons you wish you knew a few years ago. (And the experience will come!)
Now you’re able to position your sequence content with a simple value proposition:
“I’ll help you skip 3 years of my mistakes.”
That’s a powerful call to action. If you can help people avoid a few time-wasters, or save money, it’s definitely worth sharing!
The ConvertKit Starter Sequence
These were the emails that used to show up when you created a new sequence in ConvertKit. We’ve moved them here! Feel free to grab them for your own template. We'd love it if you did.
Email 1: Welcome Message
Say “Hi” and welcome to your new subscriber! You can also elaborate more on what your blog is about and how it will help them.
Email 2: Educational message
It’s time to start teaching. Deliver the content that solves a problem, or helps them get to the next level of their journey.
Email 3: Educational message + introduce the product
Keep the message educational, but you can give an early introduction to the product here, as well!
Email 4: Soft Sell
Keeping the message educational, work in a soft sell for your product—a P.S. at the end can be a good way to casually mention it.
Email 5: Educational message
Just focus on being incredibly useful.
Email 6: Hard Sell
This email can be a hard pitch for your product. Focus on your product, not an educational message. A single link should take them to your desired sales page.
Email 7: Educational message
Again, be useful and share some top tips for your topic.
Email 8: Soft Sell
Keep the message educational, but work a sales pitch back in. Remember that the email should still be useful to the reader.