How To Exclude Certain Subscribers From A Broadcast

There may come a time where you want to email certain subscribers on your list, but not everyone. Or you have a message that you'd really rather not go out to a specific tag or segment.

With our Broadcast Recipient Selector, this is really easy! Here's how it works.

Create a New Broadcast, and you'll be taken first to the Recipients page. By default, you'll see the filter group "All Subscribers."

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If you want to send to All Subscribers except a tag:

Click "Add New Filter Group."

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Click "Add New Filter."

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Click "select to choose from Forms, Sequences or Tags.

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Select the tag you want to exclude.

Now changes "Matches: ALL" to "Matches: None."

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Your rule should look like this:

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Note the difference in the number of subscribers. This means I'll be sending to everyone on my list that does not have the Activity Tag.

Please note: You can add as many tags as you'd like to one Filter. If you'd also like to exclude any Forms or Sequences, you'll want to create a Filter.