Excluding Within a Segment

There may come a time where you want to email certain subscribers on your list, but not everyone. Or you have a message that you'd really rather not go out to a specific tag, so you want to exclude them.

With our Subscriber filter, this is really easy! Here's how it works.

Create a new Segment and you'll be taken to the Subscriber Filter page.

Screenshot 2016-05-11 13.16.04

If you want to send to All Subscribers except a tag:

Click "Add Filter."

Screenshot 2016-05-11 13.17.37

Select "All Subscribers."

Screenshot 2016-05-11 13.18.03

Click "Add New Filter Group."

Screenshot 2016-04-27 12.55.04

Click "Add New Filter."

Screenshot 2016-04-27 12.55.16

Click "select to choose from Forms, Sequences or Tags.

Screenshot 2016-04-27 12.55.30

Select the tag you want to exclude.

Now changes "Matches: ALL" to "Matches: None."

Screenshot 2016-04-27 12.55.46

Your rule should look like this:

Screenshot 2016-04-27 12.55.59

Note the difference in the number of subscribers. This means I'll be sending to everyone on my list that does not have the Activity Tag.

Please note: You can add as many tags as you'd like to one Filter. If you'd also like to exclude any Forms or Sequences, you'll want to create a Filter.

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