How to get an email notification for new subscribers

One of the biggest requests we get is to have email notifications of new subscribers (or even those who unsubscribe). Thanks to our integration with Zapier, we're pleased to present you with that feature now.

This feature is available on a free Zapier account. Zapier is simple to sign up for and setup but we'll walk you through the steps below.

Please note that this feature is only available for general subscribes and unsubscribes. At this time, the ability to only get those emails by tag or form is not available, but you can easily turn this feature on and off in Zapier as needed based on your launch schedule.

First, head to and create a new Zap.

Choose ConvertKit as the Trigger App.

Select New Subscriber and click Save + Continue.

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Go through the next steps testing your ConvertKit account and making sure Zapier can grab what it needs from ConvertKit. Once that's done, you'll be taken to the Action Step.

Choose GMail (Zapier supports GMail right now but could expand to other email inboxes in the future so check back if you use a different inbox)

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Choose Send Email and Save + Continue.

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Go through the testing steps so Zapier can talk to your GMail account. Add all of the required form fields and then choose what you want in the body of your email by clicking the + button on the right. Zapier will check ConvertKit for names and email addresses so you can have those inside the email you get.

zapier edit email body

Continue through the rest of the testing steps and then name and turn your zap on. You're done!

You can follow these same steps in a second Zap but choose the Unsubscribe trigger and get emails in your inbox for both sides if you'd like.

As always, if you have any questions, feel free to email or reach out to Zapier support directly.