ConvertKit Ads is a closed beta feature and only users who receive an invite can join the beta. Join the waitlist here.
Track how well your ads are doing
As your programmatic ads go out to your recipients, monitor their performance—especially how much revenue they're bringing in—by accessing your email ad reports.
You'll find these reports by going to the Earn tab in the top navigation, followed by Ads.
At the top of the Ads overview page, you'll see overall reports for all the emails you've sent that contain ads. These are followed by ad reports for individual emails with ads.
Here's how to read these reports.
Overall reports for all emails
The overall reports keep track of your:
Total net revenue
The total net revenue you've earned from all your ads to date. This reflects the net revenue after our 23.5% commission for providing this programmatic ad service.
Total impressions
The total number of impressions your ads have gotten to date. We record a new ad impression each time your ad is loaded and becomes viewable in your email.
That said, we exclude impressions generated from emails that have been automatically opened via Apple's Mail Privacy Protection feature. As a result, you might see discrepancies between the total impression and the total open figures. Learn more here.
Total clicks
The total number of clicks all your ads have gotten to date.
Average CPC (cost per click)
The average CPC across all your ads to date—which also equates to the average amount you've earned from each ad click so far.
Overall reports for individual emails
Below the overall reports are the individual reports for each Broadcast and Sequence email you've placed ads in.
You can click any report heading to sort your individual reports by that heading in either ascending (↑) or descending (↓) order.
And here's what each heading means 👇
Subject
The subject line of the email that contained ads.
Sent
The date you sent the email.
Recipients
The number of subscribers your email was sent to (regardless of whether they opened your email).
Impressions
The total number of impressions all the ads in the email have gotten. (Learn the definition of an "impression" here.)
NOTE: It is not possible to get a breakdown of the number of impressions each ad has gotten for emails containing multiple ads.
Clicks
The total number of clicks all the ads in the email have gotten.
NOTE: It is not possible to get a breakdown of the number of clicks on each ad for emails containing multiple ads.
RPO/M (Revenue per thousand impressions)
The amount you've earned for every 1,000 ad impressions in that email.
RPO/M is calculated using this formula: Revenue earned / Number of email opens x 1,000
Let's say you sent an email containing one ad. Your email was opened 2,000 times and you earned $10 in ad revenue from it.
In this case, your email's RPO/M is $10 / 2,000 x 1,000 = $5.
NOTE: It is not possible to get a breakdown of the RPO/M for each ad in the email.
Total net revenue
The total net ad revenue you've earned from that email. This reflects the net revenue after our 23.5% commission for providing this programmatic ad service.
Revenue reports for individual emails
You can also view the total net ad revenue you've earned from any particular Broadcast or Sequence email by navigating to that email's report.
Here's how the report looks for a Broadcast:
And here's how it looks for a Sequence email—for both the Sequence as a whole:
And specific emails in the Sequence:
Payout reports
We automatically release payouts 45 days from the end of the month since the ad was run.
View your ad revenue payout history by going to the Earn tab in the navigation, followed by Payouts.
You'll be directed to the Commerce Settings page. Scroll down this page until you reach the Payouts section.
The payouts with "Ads" as their source are the payouts you've gotten from ads. 💰
