Cleaning and Managing Your List
Creating an Engaged and Active Email List
Not sure why this is an important part of your email marketing strategy and overall success? Allow us to elaborate.
Keeping your list clean and engaged can be a contributor to better open rates, and subscriber longevity! While it might be painful to see a temporary drop in your total number of subscribers, the payoffs will mean a more engaged list of people who are actively participating with you, in your content. A smaller list who is paying attention is much better than a large list of subscribers who don't open your emails!
When to clean your list:
- When you are importing a list into ConvertKit. This will ensure that you begin with only the subscribers that are excited to be there! For this, you can create a Segment or Scrub Sequence.
- One or two times a year, or as needed, to prune off any subscribers who might have become Cold. (We define cold subscribers as anyone who hasn't opened or clicked an email in the last 90 days and has been subscribed for at least 30 days.) We want your entire list to be paying attention, and this is our way of helping you find those that may have since lost interest. This is called Pruning your list, and is very helpful for nudging those open rates back in the right direction.
Dump those false email addresses
Another great benefit of keeping your list clean, is that it helps to keep those fake email addresses off of your list. (Not great for open rates and deliverability, when the email isn't authentic.) These will automatically be included in your list pruning efforts by default, as there won't be any action taken to remain on your list.
Automations do most of the work
Once you have imported your list, scrubbed and pruned it, you're done with the majority of the manual process. Building out a few, well planned automations, will mean that these Visual Automations will carry the majority of the workload, going forward.
After your initial kick-off, with getting everything set up properly, the eventual deletion of those eventual cold subscribers, will be your only other manual step in managing your list. Check out our Visual Automations for more on how to automate your entire funnel!
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