3 Strategies for your First Sequence
At ConvertKit, we have found that building an email sequence is one of the best ways to grow your list. So we made this insanely easy with our sequence editor. In fact, you have one big advantage right away.
We built our ideal sequence length and design directly in to the editor.
Which means you already have a sequence prepared for timing, content structure, and sales. Nathan (ConvertKit's Founder) has made over $700,000 in ebook sales, and this is the same sequence that he uses.
Of course you can edit the timing, intervals, and number of emails you send at any time. It’s easy.
The biggest challenge to getting your sequence up though is actually putting the content together. Many smart people get caught here. The problem isn’t work ethic (you have that), but knowing what will work for your audience.
If this is your first sequence, we have three strategies for you, whether you’ve been blogging for a couple years, couple months, or couple days.
Strategy 1: Organize Your Best Content
If you’ve been blogging a little while, you have content. This is the easiest place to start with creating your first sequence. There are two ways to structure existing content.
Most Popular Posts
Find your best content by checking Google Analytics. Then decide how they best fit together, and make that your sequence. Don’t have analytics set up? Then see which posts have the most social shares. Don’t have either one? You should set them up :)
Most Important Posts
They may not have the most clicks or shares, but which posts are the most important for a new visitor to read? Guide your reader step-by-step through the content that tells your story.
Strategy 2: Teach What You Know
No matter how long you’ve been blogging, you can use this strategy. What do you know? What perspective can you bring to your audience? To make it even clearer, ask yourself this question:
What do I do my readers need to know about getting started with my topic?
Then answer the question. Each answer is a new email, and you have your sequence. I normally like to start with the mindset that my readers are beginning with the topic. But you know your readers (or prospective readers) better than me. Write they they need to know, and in the way you can teach them.
Strategy 3: Learn from my Mistakes
The second question that leads to valuable content is this:
What do I wish I know about my topic 3 years ago?
It’s similar to tho other question, but with a subtle shift. You may not have the experience yet to know what your audience needs to know, but you can share what lessons you wish you knew a few years ago.
Now, you’re able to position your sequence content with a simple value proposition.
I’ll help you skip 3 years of my mistakes.
That’s a powerful call to action. If you can help people skip a couple steps, avoid a few time-wasters, or save money, it’s worth sharing with people.