The Complete Guide to ConvertKit Subscribers

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The Subscriber Page

Subscriber States

Importing

Segments

Tags

Bulk Actions

Subscriber FAQ

The Subscriber Page

This is your default view.

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You'll see a list of your 30 most recently Confirmed Subscribers, sorted by date of Subscription. If you have less than 30 subscribers, as pictured from our Demo account, you will see all of your Subscribers on one page. If you scroll to the bottom of the page, you can click through to the other pages of Subscribers, shown 30 at a time.

You can also use the search bar on the top right to search for subscribers. Please note the search bar only searches email address, not name.

Beneath the search bar are the importing buttons, then a list of your Segments, and then a list of your tags. Segments and tags are sorted alphabetically.

Subscriber States

There are menu arrows next to the Confirmed Subscribers heading. This is because you can click this heading and switch between the various Subscriber states.

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All Subscribers

All Subscribers includes a list of all the various states of subscribers in your account: Confirmed, Unconfirmed, Cancelled, Cold, Bounced and Complained.

Please note this list of All Subscribers is different than the All Subscribers filter you select in Broadcasts or Segments.

Confirmed Subscribers

This includes all Confirmed Subscribers. This is the list of users you will actually email if you select "All Subscribers" on a Broadcast or in a Segment.

If you are using a double opt in process, these users confirmed their subscription to your list.

If you're using a single opt in process, these users opted in to your list.

Unconfirmed Subscribers

This includes all Unconfirmed Subscribers. This is a list of users that have not confirmed their subscription to your list. If you are using a single opt in process, you will not see any Subscribers here. Read more about Unconfirmed Subscribers here.

These Subscribers do not count toward your account total, so you do not pay for them. You will also not be able to email any subscriber listed here.

Cancelled Subscribers

This includes all unsubscribed Subscribers. This is a list of users that have unsubscribed from the entirety of your email list.

These Subscribers do not count toward your account total, so you do not pay for them. You will also not be able to email any subscriber listed here.

Complained Subscribers

This is a list of users that have marked your emails as spam. In doing so, they have also cancelled their subscription, and won't receive any further emails from you.

These Subscribers do not count toward your account total, so you do not pay for them. You will also not be able to email any subscriber listed here.

Bounced Subscribers

This is a list of users that have sent us a Hard Bounce when we tried to email them. That means the message was undeliverable, usually because the email address doesn't exist. Only hard bounces will show up in this list.

These Subscribers do not count toward your account total, so you do not pay for them. You will also not be able to email any subscriber listed here.

Cold Subscribers

This is a list of users that have not interacted with your emails in 90 days. These Subscribers are Confirmed Subscribers, and count towards your subscriber total. You can read more about Cold Subscribers here.

Importing

You can import a CSV file using the Import Subscribers button. You can import one Subscriber at a time with the '+' button.

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If you are migrating from another provider, your list does not need to re-opt in! Simply export the CSV from your current provider and import into ConvertKit!

Get the steps to  import email subscribers here.

Tags

Tags allow you to organize and group your Subscribers based on actions, interest or more. Because we are subscriber-centric, that means that you only have one list of subscribers. Tags help you keep that one list organized!

You can import into a tag, so you know when you brought over certain subscribers.

With Link Triggers, you can add a tag when a subscriber clicks a link.

With certain integrations, you can add a tag based on a purchase.

Tags can be created on the Subscriber page or within an Automation. Tags can be added to existing subscribers on the Subscriber page via Bulk Actions, or within an individual Subscriber profile. Automations to add tags will only work on an automated action, such as subscribing to a form or making a purchase.

Segments

Segments are a second tier of subscriber organization. If tags organize people, Segments organize tags. (Segments can actually organize a whole lot more, but I'll go into that in a minute.)

Lets say you sell 3 products, Apples, Bananas and Carrots. If you integrated ConvertKit with your payment processor, you would have a tag for the customers of each product, something like: "Customers-Apples", "Customers-Bananas", and "Customers-Carrots".

If you want to group all your Customers together, you would create a segment out of these three tags, "All Customers."

Segments can be used for organizing more than just tags though. You can also think of segments as a saved search, based on forms, tags, sequences, or subscriber date. One of the most powerful options within a Segment is the ability to exclude subscribers.

Bulk Actions

With Bulk Actions, you can Tag, add to a Sequence, Export, and Delete multiple Subscribers at once.

You won't be able to click "Bulk Actions" until you check the 'Subscriber' box.

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You can take Bulk Actions from the Subscriber page or from any open tag or segment. If you have more than 30 Subscribers and would like to select all Subscribers in your account, be sure to follow the instructions on the blue message.

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Bulk Actions are the only way to add existing subscribers to a Sequence or tag--Automations will not run based on your manual action.

Use Bulk Actions to Tag Existing Subscribers

Use Bulk Actions to add Existing Subscribers to a Sequence

Subscribers FAQ

 How do I create multiple lists within ConvertKit?

We are a subscriber-centric platform, as opposed to list-centric. This means you don't need to create multiple lists--you just have one list. In other list-centric platforms, you probably created multiple lists to segment and filter your subscribers. The problem with this is that you could pay for a subscriber multiple times over: each list they are on, counts as one subscriber!

Not so at ConvertKit--instead you have one list, which can be segmented and filtered as broadly or specifically as you'd like!

How do I add additional Subscriber fields?

If you'd like to collect more information about your Subscribers, beyond First Name and Email, check out the instructions to do that here:  How to add additional subscriber fields in ConvertKit. Please note that you can currently import this information from other providers, or collect it by adding extra form fields via HTML.

How do I add my current subscribers to a Sequence?

You'll need to use Bulk Actions to add existing Subscribers to a Sequence. An Automation rule will not work, because an Automation requires a triggered action, like opting into a form.

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